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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780133815108
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133815102
ISBN-13
9780133815108
eBay Product ID (ePID)
176432483
Product Key Features
Number of Pages
592 Pages
Language
English
Publication Name
Revel Access Code for Public Relations : a Values-Driven Approach
Subject
Public Relations, Anthropology / General
Publication Year
2016
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Digital, Other
Dimensions
Item Height
0.1 in
Item Weight
0.5 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
Table Of Content
1. What Is Public Relations? 2. Jobs in Public Relations 3. A Brief History of Public Relations 4. The Publics in Public Relations 5. Communication Theory and Public Opinion 6. Ethics and Social Responsibility in Public Relations 7. Research and Evaluation 8. Planning: The Strategies of Public Relations 9. Communication: The Tactics of Public Relations 10. Multimedia Message Development 11. Cyber-Relations in the Digital Age 12. Crisis Communications 13. Public Relations and Marketing 14. Cross-Cultural Communication 15. Public Relations and the Law 16. Your Future in Public Relations
Synopsis
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL(TM) for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL., An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL(tm) for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL., REVEL(tm) is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. Learn more about REVEL., An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL(tm) for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.
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Seller feedback (41,239)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- b***o (138)- Feedback left by buyer.Past monthVerified purchaseGreat condition. Great seller
- n***e (30)- Feedback left by buyer.Past monthVerified purchaseQuick shipping. Thanks!