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Marketing Management: A Strategic Decision-Making Approach 8th Edition by John M

The Nile UK Shop
  • (28014)
GBP 110.99
ApproximatelyS$ 191.06
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eBay item number:235439848712
Last updated on Sep 26, 2024 02:57:51 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780078028793
Book Title
Marketing Management: A Strategic Decision-Making Approach
ISBN
9780078028793
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Item Height
252 mm
Author
Orville Walker, John Mullins
Publisher
Mcgraw-Hill Education
Subject
Marketing, Business
Item Weight
975 g
Item Width
206 mm
Number of Pages
576 Pages

About this product

Product Information

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780078028793
eBay Product ID (ePID)
111968530

Product Key Features

Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Publication Year
2012
Subject
Marketing, Business
Type
Textbook
Author
Orville Walker, John Mullins
Format
Paperback

Dimensions

Item Height
252 mm
Item Weight
975 g
Item Width
206 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
John Mullins, Orville Walker

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 324767388
The Nile UK Shop

The Nile UK Shop

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