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Philip M. Napoli Audience Economics (Paperback)
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Audience Economics
- Publication Name
- Audience Economics : Media Institutions and the Audience Marketplace
- Title
- Audience Economics
- Subtitle
- Media Institutions and the Audience Marketplace
- ISBN-10
- 0231126530
- EAN
- 9780231126533
- ISBN
- 9780231126533
- Publisher
- Columbia University Press
- Format
- Trade Paperback
- Release Year
- 2003
- Release Date
- 25/09/2003
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.1 in
- Item Length
- 0.9 in
- Genre
- Computing & Internet
- Topic
- Society & Culture
- Subject Area
- Business & Economics, Social Science
- Subject
- Media Studies, Advertising & Promotion
- Publication Year
- 2003
- Type
- Textbook
- Item Width
- 0.7 in
- Item Weight
- 13.7 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
Focusing on the electronic media--television, radio, and the Internet-- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231126530
ISBN-13
9780231126533
eBay Product ID (ePID)
2442942
Product Key Features
Publication Name
Audience Economics : Media Institutions and the Audience Marketplace
Format
Trade Paperback
Language
English
Subject
Media Studies, Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics, Social Science
Number of Pages
256 Pages
Dimensions
Item Length
0.9 in
Item Height
0.1 in
Item Width
0.7 in
Item Weight
13.7 Oz
Additional Product Features
LCCN
2003-040977
Intended Audience
Scholarly & Professional
Lc Classification Number
Hf6146.T42n364 2003
Grade from
College Graduate Student
Reviews
...is a welcome addition to the existing scholarship on audience analysis from a business perspective..., "The book sheds new lights on the operation and likely future of media in the twenty-first century." -- Educational Book Review
Table of Content
The Audience Marketplace The Predicted Audience - Measured Audience Relationship The Measured Audience - Actual Audience Relationship Audience Valuation New Technologies and the Audience Product The Future of the Audience Marketplace
Copyright Date
2003
Dewey Decimal
659.14/3
Dewey Edition
21
Illustrated
Yes
Item description from the seller
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eBay item number:235439633221
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