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Dana E Harrison Haya Ajjan Loose Leaf for Essentials of Marke (Loose-Leaf Book)
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Loose Leaf for Essentials of Marketing Analytics
- Publication Name
- Loose Leaf for Essentials of Marketing Analytics
- Title
- Loose Leaf for Essentials of Marketing Analytics
- Format
- Ringbound
- ISBN-10
- 1264263643
- EAN
- 9781264263646
- ISBN
- 9781264263646
- Publisher
- Mcgraw-Hill Education
- Genre
- Business & Finance
- Release Date
- 18/02/2021
- Release Year
- 2021
- Item Height
- 1in
- Item Length
- 10in
- Item Width
- 8in
- Item Weight
- 32.1 Oz
- Language
- English
- Publication Year
- 2021
- Type
- Textbook
- Number of Pages
- 480 Pages
About this product
Product Information
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today's undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask , but also the tools available to help answer them . Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264263643
ISBN-13
9781264263646
eBay Product ID (ePID)
26050097133
Product Key Features
Publication Name
Loose Leaf for Essentials of Marketing Analytics
Format
Ringbound
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Length
10in
Item Height
1in
Item Width
8in
Item Weight
32.1 Oz
Additional Product Features
Grade from
College Freshman
Grade to
College Graduate Student
Table of Content
PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT Chapter 1: Introduction to Marketing Analytics Chapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS Chapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data Visualization PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural Networks Chapter 7: Automated Machine Learning PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster Analysis Chapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHES Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network Analysis Chapter 12: Web Analytics
Copyright Date
2022
Topic
Marketing / Research
Intended Audience
College Audience
Genre
Business & Economics
Item description from the seller
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eBay item number:235439631771
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