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Habits of the Heartland Small-Town Life in Modern America
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Located in: Lexington, Kentucky, United States
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eBay item number:235427213815
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Literary Movement
- Modernism
- ISBN
- 9780801476433
- Book Title
- Habits of the Heartland : Small-Town Life in Modern America
- Publisher
- Cornell University Press
- Item Length
- 9 in
- Publication Year
- 2010
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Genre
- Social Science, Business & Economics
- Topic
- Sociology / General, Commerce, Customs & Traditions, Sociology / Rural, Sociology / Urban
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 288 Pages
About this product
Product Identifiers
Publisher
Cornell University Press
ISBN-10
0801476437
ISBN-13
9780801476433
eBay Product ID (ePID)
80055444
Product Key Features
Book Title
Habits of the Heartland : Small-Town Life in Modern America
Number of Pages
288 Pages
Language
English
Topic
Sociology / General, Commerce, Customs & Traditions, Sociology / Rural, Sociology / Urban
Publication Year
2010
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-045343
Dewey Edition
22
Reviews
"A rich, multilayered ethnographic portrait of a Wisconsin town emerges from Macgregor's keen insights drawing on two years spent living there and working as a bartender. She uniquely focuses on local patterns of consumption to show that ordinary shopping or entertainment choices are motivated by a distinctive sense of community among each of its factions, allowing us to see how multiple cultures coexist within the shared boundaries of this small place."-Sonya Salamon, University of Illinois at Urbana-Champaign, "In researching her book, the author lived and worked for nearly two years in Viroqua, a small town in southwestern Wisconsin, where she tended bar at the American Legion and even served as vice president of the historical society's museum. This kind of work stands or falls by the vigilance and precision of the ethnographer's observations. Macgregor acquits herself brilliantly; she draws subtle distinctions within and between social groups, yet her analysis lets readers generalize about what some idealize and others castigate as small-town American values. For all their differences, the longtime residents (who might drive ATVs and snowmobiles) and the progressives (who favor Subaru Outbacks, the local Waldorf school, and organic produce) share a belief that raising children in Viroqua helps protect them from the 'excesses of consumerism.' Indeed, readers from non-flyover places will be struck by the subdued and skeptical consumerism and the commitment to thrift that Macgregor finds among Viroquans. Here's an unintentional paean to midwestern modesty that's especially noteworthy in our post-crash era."--Benjamin Schwarz, The Atlantic Monthly, October 2010, "MacGregor's work is a powerful reminder to rethink our assumptions about how community transpires in small towns.... MacGregor's ethnographic approach is a reminder about the value of letting people speak and act for themselves. Habits of the Heartland is an important contribution for scholars, students, and planners interested in community and/or rural and small town life in the twenty-first century." -Amanda Johnson Ashley, Journal of Planning Education and Research (March 2016), In researching her book, the author lived and worked for nearly two years in Viroqua, a small town in southwestern Wisconsin, where she tended bar at the American Legion and even served as vice president of the historical society's museum. This kind of work stands or falls by the vigilance and precision of the ethnographer's observations. Macgregor acquits herself brilliantly; she draws subtle distinctions within and between social groups, yet her analysis lets readers generalize about what some idealize and others castigate as small-town American values. For all their differences, the longtime residents (who might drive ATVs and snowmobiles) and the progressives (who favor Subaru Outbacks, the local Waldorf school, and organic produce) share a belief that raising children in Viroqua helps protect them from the 'excesses of consumerism.' Indeed, readers from non-flyover places will be struck by the subdued and skeptical consumerism and the commitment to thrift that Macgregor finds among Viroquans. Here's an unintentional paean to midwestern modesty that's especially noteworthy in our post-crash era., "Lyn C. Macgregor shows how communities are made in a rural place and, through the three cultural groups identified (Alternatives, Main Streeters, and Regulars), gives important insight into the production of community as well as community identities and individual and collective agency. Habits of the Heartland is a real contribution to the fields of community studies, rural studies, and cultural studies."-Cornelia Flora, Iowa State University, "Lyn C. Macgregor shows how communities are made in a rural place and, through the three cultural groups identified (Alternatives, Main Streeters, and Regulars), gives important insight into the production of community as well as community identities and individual and collective agency. Habits of the Heartland is a real contribution to the fields of community studies, rural studies, and cultural studies."--Cornelia Flora, Iowa State University, "In researching her book, the author lived and worked for nearly two years in Viroqua, a small town in southwestern Wisconsin, where she tended bar at the American Legion and even served as vice president of the historical society's museum. This kind of work stands or falls by the vigilance and precision of the ethnographer's observations. Macgregor acquits herself brilliantly; she draws subtle distinctions within and between social groups, yet her analysis lets readers generalize about what some idealize and others castigate as small-town American values. For all their differences, the longtime residents (who might drive ATVs and snowmobiles) and the progressives (who favor Subaru Outbacks, the local Waldorf school, and organic produce) share a belief that raising children in Viroqua helps protect them from the 'excesses of consumerism.' Indeed, readers from non-flyover places will be struck by the subdued and skeptical consumerism and the commitment to thrift that Macgregor finds among Viroquans. Here's an unintentional paean to midwestern modesty that's especially noteworthy in our post-crash era."-Benjamin Schwarz, The Atlantic Monthly, October 2010, MacGregor's work is a powerful reminder to rethink our assumptions about how community transpires in small towns... MacGregor's ethnographic approach is a reminder about the value of letting people speak and act for themselves. Habits of the Heartland is an important contribution for scholarsstudentsand planners interested in community and/or rural and small town life in the twenty-first century., "A rich, multilayered ethnographic portrait of a Wisconsin town emerges from Macgregor's keen insights drawing on two years spent living there and working as a bartender. She uniquely focuses on local patterns of consumption to show that ordinary shopping or entertainment choices are motivated by a distinctive sense of community among each of its factions, allowing us to see how multiple cultures coexist within the shared boundaries of this small place."--Sonya Salamon, University of Illinois at Urbana-Champaign
Grade From
College Graduate Student
Dewey Decimal
977.5/73
Table Of Content
Introduction Part I: Cultures of Community 1. Three Halloweens, Three Viroquas 2. The Alternatives: A Kinder, Gentler Counterculture 3. The Main Streeters: The Busiest People in Town 4. The Regulars: Keeping Things Simple 5. Playing in the Same Sandbox? Part II: Commerce, Consumption, and Community in Viroqua 6. Beneficent Enterprise and Viroquan Exceptionalism 7. Retail Morality 8. Consumption and Belonging in ViroquaEpilogue and Conclusion Appendix: Study Methods References Index
Synopsis
"So, how do Americans in a small town make community today? This book argues that there is more than one answer, and that despite the continued importance of small-town stuff traditionally associated with face-to-face communities, it makes no sense to think that contemporary technological, economic, and cultural shifts have had no impact on the ways Americans practice community life. Instead, I found that different Viroquans took different approaches to making community that reflected different confluences of moral logics--their senses of obligation to themselves, to their families, to Viroqua, and to the world beyond it, and about the importance of exercising personal agency. The biggest surprise was that these ideas about obligation and agency, and specifically about the degree to which it was necessary or good to try to bring one's life into precise conformance with a set of larger goals, turned out to have replaced more traditional markers of social belonging like occupation and ethnicity, in separating Viroquans into social groups."--from Habits of the Heartland Although most Americans no longer live in small towns, images of small-town life, and particularly of the mutual support and neighborliness to be found in such places, remain powerful in our culture. In Habits of the Heartland Lyn C. Macgregor investigates how the residents of Viroqua, Wisconsin, population 4,355, create a small-town community together. Macgregor lived in Viroqua for nearly two years. During that time she gathered data in public places, attended meetings, volunteered for civic organizations, talked to residents in their workplaces and homes, and worked as a bartender at the local American Legion post. Viroqua has all the outward hallmarks of the idealized American town; the kind of place where local merchants still occupy the shops on Main Street and everyone knows everyone else. On closer examination, one finds that the town contains three largely separate social groups: Alternatives, Main Streeters, and Regulars. These categories are not based on race or ethnic origins. Rather, social distinctions in Viroqua are based ultimately on residents' ideas about what a community is and why it matters. These ideas both reflect and shape their choices as consumers, whether at the grocery store, as parents of school-age children, or in the voting booth. Living with--and listening to--the town's residents taught Macgregor that while traditional ideas about "community," especially as it was connected with living in a small town, still provided an important organizing logic for peoples' lives, there were a variety of ways to understand and create community., So, how do Americans in a small town make community today? This book argues that there is more than one answer, and that despite the continued importance of small-town stuff traditionally associated with face-to-face communities, it makes no sense to..., "So, how do Americans in a small town make community today? This book argues that there is more than one answer, and that despite the continued importance of small-town stuff traditionally associated with face-to-face communities, it makes no sense to think that contemporary technological, economic, and cultural shifts have had no impact on the ways Americans practice community life. Instead, I found that different Viroquans took different approaches to making community that reflected different confluences of moral logics?their senses of obligation to themselves, to their families, to Viroqua, and to the world beyond it, and about the importance of exercising personal agency. The biggest surprise was that these ideas about obligation and agency, and specifically about the degree to which it was necessary or good to try to bring one's life into precise conformance with a set of larger goals, turned out to have replaced more traditional markers of social belonging like occupation and ethnicity, in separating Viroquans into social groups."?from Habits of the Heartland Although most Americans no longer live in small towns, images of small-town life, and particularly of the mutual support and neighborliness to be found in such places, remain powerful in our culture. In Habits of the Heartland , Lyn C. Macgregor investigates how the residents of Viroqua, Wisconsin, population 4,355, create a small-town community together. Macgregor lived in Viroqua for nearly two years. During that time she gathered data in public places, attended meetings, volunteered for civic organizations, talked to residents in their workplaces and homes, and worked as a bartender at the local American Legion post.Viroqua has all the outward hallmarks of the idealized American town; the kind of place where local merchants still occupy the shops on Main Street and everyone knows everyone else. On closer examination, one finds that the town contains three largely separate social groups: Alternatives, Main Streeters, and Regulars. These categories are not based on race or ethnic origins. Rather, social distinctions in Viroqua are based ultimately on residents' ideas about what a community is and why it matters.These ideas both reflect and shape their choices as consumers, whether at the grocery store, as parents of school-age children, or in the voting booth. Living with?and listening to?the town's residents taught Macgregor that while traditional ideas about "community," especially as it was connected with living in a small town, still provided an important organizing logic for peoples' lives, there were a variety of ways to understand and create community., "So, how do Americans in a small town make community today? This book argues that there is more than one answer, and that despite the continued importance of small-town stuff traditionally associated with face-to-face communities, it makes no sense to think that contemporary technological, economic, and cultural shifts have had no impact on the ways Americans practice community life. Instead, I found that different Viroquans took different approaches to making community that reflected different confluences of moral logics--their senses of obligation to themselves, to their families, to Viroqua, and to the world beyond it, and about the importance of exercising personal agency. The biggest surprise was that these ideas about obligation and agency, and specifically about the degree to which it was necessary or good to try to bring one's life into precise conformance with a set of larger goals, turned out to have replaced more traditional markers of social belonging like occupation and ethnicity, in separating Viroquans into social groups."--from Habits of the Heartland Although most Americans no longer live in small towns, images of small-town life, and particularly of the mutual support and neighborliness to be found in such places, remain powerful in our culture. In Habits of the Heartland , Lyn C. Macgregor investigates how the residents of Viroqua, Wisconsin, population 4,355, create a small-town community together. Macgregor lived in Viroqua for nearly two years. During that time she gathered data in public places, attended meetings, volunteered for civic organizations, talked to residents in their workplaces and homes, and worked as a bartender at the local American Legion post.Viroqua has all the outward hallmarks of the idealized American town; the kind of place where local merchants still occupy the shops on Main Street and everyone knows everyone else. On closer examination, one finds that the town contains three largely separate social groups: Alternatives, Main Streeters, and Regulars. These categories are not based on race or ethnic origins. Rather, social distinctions in Viroqua are based ultimately on residents' ideas about what a community is and why it matters.These ideas both reflect and shape their choices as consumers, whether at the grocery store, as parents of school-age children, or in the voting booth. Living with--and listening to--the town's residents taught Macgregor that while traditional ideas about "community," especially as it was connected with living in a small town, still provided an important organizing logic for peoples' lives, there were a variety of ways to understand and create community.
LC Classification Number
F589.V57M33 2010
Copyright Date
2011
ebay_catalog_id
4
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