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Paul Wagner Janeen Olsen Liz Th Wine Marketing and Sales, Third Edit (Paperback)
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eBay item number:235380215312
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Wine Marketing and Sales, Third Edition : Success Strategies Fora Saturated Market
- Publication Name
- Wine Marketing and Sales, Third Edition
- Title
- Wine Marketing and Sales, Third Edition
- Subtitle
- Success Strategies for a Saturated Market
- Format
- Trade Paperback
- ISBN-10
- 193587943X
- EAN
- 9781935879435
- ISBN
- 9781935879435
- Edition
- 3rd ed.
- Publisher
- Wine Appreciation Guild, The Limited
- Genre
- Cooking, Business & Economics
- Topic
- Beverages / Alcoholic / Wine, E-Commerce / Internet Marketing
- Release Date
- 01/06/2019
- Release Year
- 2019
- Language
- English
- Item Height
- 0.9in
- Item Length
- 10in
- Item Width
- 7in
- Item Weight
- 27.4 Oz
- Publication Year
- 2019
- Number of Pages
- 450 Pages
About this product
Product Information
The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics Complete Regulatory Compliance Going Mobile with Website Strategies Supply Chain Management The Promise of Direct-to-Consumer Sales The New Demographics of Wine Consumption & Wine Tourism Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
Product Identifiers
Publisher
Wine Appreciation Guild, The Limited
ISBN-10
193587943x
ISBN-13
9781935879435
eBay Product ID (ePID)
20038678228
Product Key Features
Book Title
Wine Marketing and Sales, Third Edition : Success Strategies Fora Saturated Market
Format
Trade Paperback
Language
English
Topic
Beverages / Alcoholic / Wine, E-Commerce / Internet Marketing
Publication Year
2019
Genre
Cooking, Business & Economics
Number of Pages
450 Pages
Dimensions
Item Length
10in
Item Height
0.9in
Item Width
7in
Item Weight
27.4 Oz
Additional Product Features
Edition Number
3
Target Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235380215312
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Item location:
60502, United States
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