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Electronic Commerce, Sixth Edition
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Located in: Skokie, Illinois, United States
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Item specifics
- Condition
- Book Title
- Electronic Commerce, Sixth Edition
- ISBN
- 9780619217044
- Publication Name
- Electronic Commerce
- Item Length
- 9.1in.
- Publisher
- Course Technology
- Publication Year
- 2005
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.4in.
- Features
- Revised
- Item Width
- 7.4in.
- Item Weight
- 37.7 Oz
- Number of Pages
- 624 Pages
About this product
Product Information
Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models.
Product Identifiers
Publisher
Course Technology
ISBN-10
0619217049
ISBN-13
9780619217044
eBay Product ID (ePID)
44175915
Product Key Features
Publication Name
Electronic Commerce
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
624 Pages
Dimensions
Item Length
9.1in.
Item Height
1.4in.
Item Width
7.4in.
Item Weight
37.7 Oz
Additional Product Features
Lc Classification Number
Hf5548.32
Edition Description
Revised Edition
Edition Number
6
Reviews
'It is current; that is vital. It is also a contemporary resource as well as a text.' - Andy Pickering, University of Maryland University College, "It is current; that is vital. It is also a contemporary resource as well as a text." - Andy Pickering, University of Maryland University College
Table of Content
Part 1: Introduction1. Introduction to Electronic Commerce2. Technology Infrastructure: The Internet and the World Wide WebPart 2: Business Strategies for Electronic Commerce3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax IssuesPart 3: Technologies for Electronic Commerce8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Electronic Commerce Security11. Payment Systems for Electronic CommercePart 4: Integration12. Planning for Electronic Commerce
Copyright Date
2006
Target Audience
College Audience
Topic
Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Dewey Decimal
658/.054678
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics
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