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Philip M. Napoli Audience Evolution (Paperback)
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eBay item number:235212367531
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Audience Evolution
- Publication Name
- Audience Evolution : New Technologies and the Transformation of Media Audiences
- Title
- Audience Evolution
- Subtitle
- New Technologies and the Transformation of Media Audiences
- Format
- Trade Paperback
- ISBN-10
- 0231150350
- EAN
- 9780231150354
- ISBN
- 9780231150354
- Publisher
- Columbia University Press
- Genre
- Society & Culture
- Subject
- Business & Finance
- Release Date
- 26/11/2010
- Release Year
- 2010
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.1in
- Item Length
- 0.9in
- Publication Year
- 2010
- Type
- Textbook
- Item Width
- 0.6in
- Item Weight
- 14.5 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics , Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231150350
ISBN-13
9780231150354
eBay Product ID (ePID)
109069303
Product Key Features
Publication Name
Audience Evolution : New Technologies and the Transformation of Media Audiences
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Length
0.9in
Item Height
0.1in
Item Width
0.6in
Item Weight
14.5 Oz
Additional Product Features
Lc Classification Number
P96.A83n35 2010
Grade from
College Graduate Student
Reviews
This is an important book -- one of the first scholarly analyses of both commercial and academic audience research trends amidst change, ...provides new entrees into understanding how socially constructed definitions of audiences are changing., The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication, The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior., Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book., a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems., This is an important book--one of the first scholarly analyses of both commercial and academic audience research trends amidst change, This is an important book-one of the first scholarly analyses of both commercial and academic audience research trends amidst change
Table of Content
List of Illustrations Preface Introduction 1. Contextualizing Audience Evolution 2. The Transformation of Media Consumption 3. The Transformation of Audience Information Systems 4. Contesting Audiences 5. The Implications of Audience Evolution Notes References Index
Copyright Date
2010
Topic
Media Studies, Digital Media / General, Industries / Media & Communications
Lccn
2010-023906
Dewey Decimal
302.23
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics, Social Science
Item description from the seller
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eBay item number:235212367531
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