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Growth Hacking with Content Marketing: How to Increase Website Traffic by...

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9781499299052
Book Title
Growth Hacking with Content Marketing: How to Increase Website Traffic
Item Length
8in
Publisher
CreateSpace
Publication Year
2014
Format
Trade Paperback
Language
English
Item Height
0.2in
Author
Mike Fishbein
Genre
Business & Economics
Topic
E-Commerce / Internet Marketing
Item Width
5in
Item Weight
5.9 Oz
Number of Pages
102 Pages

About this product

Product Information

So you've got a product, service, e-commerce site, landing page, information product, or blog...now you just need viewers, users and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It's become easier to build a product, but it's as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business. The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers. This book is all about how to drive traffic to your site using content marketing! THE NEW MARKETING There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges. There are now billions of people using the Internet. And it's no longer for just the young and rich. It's used in emerging markets and by old people too! Not only are people using the Internet, they're finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There's still a ton of opportunity for growth! Online retail has strong cost advantages over its offline competition and is rapidly taking share in many categories through better pricing and selection. The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less). New distribution networks such as Twitter and Facebook. give us access to hundreds of millions of potential customers at the click of a mouse. For free. The Internet is the great equalizer. Anyone with a message or product that people like can and will be found. Consumer buying behaviors are changing. People don't get sold anymore. They buy. Many of the old methods of advertising and customer acquisition are either not performing as well or simply not working. Traditional media buying and advertising is expensive, un-measurable, and less effective than it used to be. Content marketing, social media marketing, and "growth hacking" are proving to be lean, efficient, and highly effective! Innovation in payments has made it cheaper and easier than ever to transfer money. Paying for something is as easy as sending an email, clicking a hyperlink, or scanning a QR code. Mobile devices have become nearly as powerful as desktops or laptops. Furthermore, there are many things we can do with our phone that we can't do on our desktop/laptop. There has been mass adoption of mobile devices across the world, including in countries with high poverty where people could not previously afford a desktop or laptop. We're all walking around with high-powered computers in our pockets that can be used to buy products and/or consume content! ENTER CONTENT MARKETING A more efficient and effective way to attract, engage, and convert! This book covers strategies and tactics to attract an audience, engage with them, and convert them to customers TOPICS How to Get More Traffic, Exposure, and Views How to Boost Your Authority and Build a Following YouTube Marketing Strategies How to Increase Website Traffic Using Quora How to Use a Blog to Market Your Business Search Engine Optimization (SEO) for Beginners How to Syndicate your Content on New Platforms and Reach Massive New Audiences LinkedIn, Twitter, Google+, and Facebook ...and more! WHO THIS BOOK IS FOR Startups, entrepreneurs, app developers, book marketers, information marketers, affiliate marketers, b2b service companies, consultants and coaches, and more.

Product Identifiers

Publisher
CreateSpace
ISBN-10
1499299052
ISBN-13
9781499299052
eBay Product ID (ePID)
234363586

Product Key Features

Book Title
Growth Hacking with Content Marketing: How to Increase Website Traffic
Author
Mike Fishbein
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing
Publication Year
2014
Genre
Business & Economics
Number of Pages
102 Pages

Dimensions

Item Length
8in
Item Height
0.2in
Item Width
5in
Item Weight
5.9 Oz

Additional Product Features

Target Audience
Trade

Item description from the seller

ghob323

ghob323

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Item arrived in condition described.
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This is great book to pass around for the family to read . I have a pristine hard bound so this one the soft bound will be pass around to be read.
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New book as described by an important author at a great price!