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Theory of the Hashtag by Bernard, Andreas

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9781509538942

About this product

Product Identifiers

Publisher
Polity Press
ISBN-10
1509538941
ISBN-13
9781509538942
eBay Product ID (ePID)
10038378477

Product Key Features

Number of Pages
220 Pages
Language
English
Publication Name
Theory of the Hashtag
Publication Year
2019
Subject
Media Studies, Web / Social Media, Library & Information Science / Digital & Online Resources
Type
Textbook
Subject Area
Computers, Social Science, Language Arts & Disciplines
Author
Andreas Bernard
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
4.4 Oz
Item Length
7.3 in
Item Width
4.9 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2019-001773
Dewey Edition
23
Reviews
"A lucid and lively history of this most polymorphous of punctuation marks. Andreas Bernard traces the hashtag's rise from technical utility to seeming ubiquity with wit and insight." Matthew Fuller, Goldsmiths, University of London "Slim but weighty" Morning Star
Dewey Decimal
302.231
Table Of Content
Contents 1. A Sign of the Times 2. Hashtags and the Dispersion of Statements 3. The Biography of a Symbol 4. Where Was the Keyword Before the Hashtag? 5. Venues of the Hashtag I: Political Activism 6. Venues of the Hashtag II: Marketing 7. Empowering and Levelling Works Cited
Synopsis
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
LC Classification Number
P302.37.B47 2019

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