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Yahoo! Web Analytics: Tracking, Reporting, ... by Mortensen, Dennis R., Like New

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US $9.99

ApproximatelyS$ 13.49

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Located in: Chicago, Illinois, United States

Delivery:

Estimated between Fri, 31 May and Mon, 3 Jun to 43230

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flatfootedboy (182)
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eBay item number:233706575495

Last updated on Sep 15, 2020 18:31:54 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

ISBN: 9780470424247

Publication Year: 2009

Type: Textbook

Format: Trade Paperback

Language: English

Publication Name: Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights

Item Height: 0.8in

Author: Dennis R. Mortensen

Item Length: 9.2in

Publisher: Wiley & Sons, Incorporated, John

Item Width: 7.4in

Item Weight: 22.4 Oz

Number of Pages: 424 Pages

About this product

Product Information

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be .

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

0470424249

ISBN-13

9780470424247

eBay Product ID (ePID)

71686725

Product Key Features

Author

Dennis R. Mortensen

Publication Name

Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights

Format

Trade Paperback

Language

English

Publication Year

2009

Type

Textbook

Number of Pages

424 Pages

Dimensions

Item Length

9.2in

Item Height

0.8in

Item Width

7.4in

Item Weight

22.4 Oz

Additional Product Features

Lc Classification Number

Tk5105.885.Y34m67

Table of Content

Chapter 1 - Getting startedChapter 2 - Content and advanced conversion trackingChapter 3 - Enterprise campaign trackingChapter 4 - Merchandizing tracking and reportingChapter 5 - Advanced implementationsChapter 6 - Working with report resultsChapter 7 - Customizing report resultsChapter 8 - Advanced report customization with templatesChapter 9 - Using dashboardsChapter 10 - Distinctive reports and usageChapter 11 - API UsageChapter 12 - Paid Search analysis and optimizationChapter 13 - Form analysis and optimizationChapter 14 - General content analysis and optimizationAppendix A - Color Insert (Dashboards and Data Visualization)Appendix B - Certified Agency Partners

2009

Topic

Internet / General

Lccn

2009-009722

Dewey Decimal

006.7

Intended Audience

Trade

Dewey Edition

Illustrated

Yes

Genre

Computers

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:233706575495

Last updated on Sep 15, 2020 18:31:54 SGTView all revisionsView all revisions

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Free postage	United States	Economy Postage (USPS Media MailTM)	Estimated between Fri, 31 May and Mon, 3 Jun to 43230

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