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Essentials of Marketing Research by Joseph Hair (Softcover)
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“PRE OWNED ( ALL PAGES IN GOOD SHAPE )”
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Located in: Freehold, New Jersey, United States
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Estimated between Fri, 10 May and Mon, 13 May to 43230
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eBay item number:233640002252
Item specifics
- Condition
- Very Good
- Seller Notes
- “PRE OWNED ( ALL PAGES IN GOOD SHAPE )”
- Topic
- Marketing
- Subject
- Business & Economics
- ISBN
- 9780073381022
- Publication Year
- 2007
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Publication Name
- Essentials of Marketing Research
- Item Height
- 0.7in
- Item Length
- 9.9in
- Publisher
- McGraw-Hill Higher Education
- Item Width
- 8in
- Item Weight
- 1.6 Oz
- Number of Pages
- 400 Pages
About this product
Product Information
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073381020
ISBN-13
9780073381022
eBay Product ID (ePID)
103091056
Product Key Features
Publication Name
Essentials of Marketing Research
Format
Perfect
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Length
9.9in
Item Height
0.7in
Item Width
8in
Item Weight
1.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.2.E894 2008
Table of Content
Part 1: The Role and Value of Marketing Research Information Chapter 1 - Marketing Research for Decision Making Chapter 2 - The Marketing Research Process and Proposals Part 2: Designing the Marketing Research Project Chapter 3 - Literature Reviews and Hypotheses Chapter 4 - Secondary Data and Sources Chapter 5 - Exploratory Research Designs Chapter 6 - Descriptive Research Designs Chapter 7 - Causal Research Designs Part 3: Gathering and Collecting Accurate Data Chapter 8 - Sampling: Theory and Methods Chapter 9 - Measurement & Scaling Chapter 10 - Designing the Questionnaire Part 4: Data Preparation, Analysis and Reporting the Results Chapter 11 - Data Analysis for Qualitative Research Chapter 12 - Preparing Data for Quantitative Analysis Chapter 13 - Basic Data Analysis for Quantitative Research Chapter 14 - Examining Relationships in Quantitative Research Chapter 15 - Reporting and Presenting Results
Copyright Date
2008
Target Audience
College Audience
Topic
Marketing / Research
Lccn
2007-009178
Dewey Decimal
658.8/3
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:233640002252
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Item location:
Freehold, New Jersey, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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