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PROTOTYPE POLITICS: TECHNOLOGY-INT
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eBay item number:226976043956
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-10
- 0199350256
- Book Title
- Prototype Politics: Technology-Intensive Campaigning and the Data
- ISBN
- 9780199350254
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199350256
ISBN-13
9780199350254
eBay Product ID (ePID)
221627848
Product Key Features
Number of Pages
288 Pages
Publication Name
Prototype Politics : Technology-Intensive Campaigning and the Data of Democracy
Language
English
Publication Year
2016
Subject
Political Process / Campaigns & Elections, General, Digital Media / General, Political Process / Political Parties
Type
Textbook
Subject Area
Political Science, Computers
Series
Oxford Studies in Digital Politics Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.3 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2015-046237
Reviews
"It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties." --David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life "In this important book Daniel Kreiss argues that we have entered a new era of presidential campaigning: one in which the innovative use of integrated databases, computational analytics, and information and communication technologies is paramount; that requires new and fluid networks of experts and novices; that is transforming the national political parties-albeit at different rates-into "databases;" and that harkens back to the socially-embedded and personalized politics of the late 19th and early 20th Centuries. Weaving together archival research, fieldwork, depth interviews, and data on the career paths of over 600 campaign staffers, Kreiss convincingly shows that this transformation is not determined by technological change or the innovations of a single campaign, but rather by how election successes and failures over the past two decades were differentially interpreted and reacted to by the Democratic and Republican Parties." --Michael X. Delli Carpini, Dean, Annenberg School for Communicat "Weaving together archival research, fieldwork, depth interviews, and data on the career paths of over 600 campaign staffers, Kreiss convincingly shows that this transformation is not determined by technological change or the innovations of a single campaign, but rather by how election successes and failures over the past two decades were differentially interpreted and reacted to by the Democratic and Republican Parties." --Michael X. Delli Carpini, Dean, Annenberg School for Communication, University of Pennsylvania, "Kreiss' contributions to political communication and STS are fresh and exciting. This book is a true insider's guide, and the final message about how data can improve the fabric of democracy will resonate with all readers." --New Media & Society "It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties." --David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life "In this important book Daniel Kreiss argues that we have entered a 'technology-intensive' era of presidential campaigning-one requiring fluid networks of experts and novices, transforming national parties into 'databases,' and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic and Republican parties." --Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania "Prototype Politics offers a substantive behind-the-scenes look at campaigns' use of technology and how it is dramatically changing what it means to run for office in the 21st century. Kreiss has talked to a deep bench of practitioners in the campaign digital, data and analytics space that allows for insights into the process that go far beyond what you would normally get from daily coverage of the political horserace." -- Alex Lundry, co-founder of Deep Root Analytics and Director of Data Science for Romney 2012, "It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties." --David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life "In this important book Daniel Kreiss argues that we have entered a 'technology-intensive' era of presidential campaigning-one requiring fluid networks of experts and novices, transforming national parties into 'databases,' and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic and Republican parties." --Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania "Prototype Politics offers a substantive behind-the-scenes look at campaigns' use of technology and how it is dramatically changing what it means to run for office in the 21st century. Kreiss has talked to a deep bench of practitioners in the campaign digital, data and analytics space that allows for insights into the process that go far beyond what you would normally get from daily coverage of the political horserace." -- Alex Lundry, co-founder of Deep Root Analytics and Director of Data Science for Romney 2012, "It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties." --David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life "In this important book Daniel Kreiss argues that we have entered a 'technology-intensive' era of presidential campaigning-one requiring fluid networks of experts and novices, transforming national parties into 'databases,' and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic and Republican parties." --Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania, "Kreiss' contributions to political communication and STS are fresh and exciting. This book is a true insider's guide, and the final message about how data can improve the fabric of democracy will resonate with all readers." --New Media & Society"It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties." --David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life"In this important book Daniel Kreiss argues that we have entered a 'technology-intensive' era of presidential campaigning-one requiring fluid networks of experts and novices, transforming national parties into 'databases,' and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic andRepublican parties." --Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania"Prototype Politics offers a substantive behind-the-scenes look at campaigns' use of technology and how it is dramatically changing what it means to run for office in the 21st century. Kreiss has talked to a deep bench of practitioners in the campaign digital, data and analytics space that allows for insights into the process that go far beyond what you would normally get from daily coverage of the political horserace." -- Alex Lundry, co-founder of Deep Root Analytics and Director of Data Science for Romney 2012
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
324.7097309051
Table Of Content
AcknowledgmentsChapter 1: Party Networks and Political InnovationChapter 2: The Grand Old Party: Innovations From the Edge to CenterChapter 3: Republican Party Inertia in a Changed Political ContextChapter 4: The Aftermath of McCain's DefeatChapter 5: Reelecting the PresidentChapter 6: Old Paths and New BeginningsChapter 7: The Dynamics of Technology-intensive CampaigningMethodological Appendix: Studying Technology and PoliticsNotesBibliographyIndex
Synopsis
Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing from an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcomes of longer processes., Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with more than 60 staffers, Prototype Politics details how and explains why the Democrats have taken up technology more than Republicans over the past decade., Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly technology-intensive, and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes., Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics , Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.
LC Classification Number
JK2281.K739 2016
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