MARKETING MODELS By Gary L. Lilien & Philip Kotler - Hardcover **Excellent**

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Condition:
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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
0135446449
Publication Name
Prentice Hall
Type
Hardcover
Item Height
9.75 inches
ISBN
9780135446447
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0135446449
ISBN-13
9780135446447
eBay Product ID (ePID)
2004008

Product Key Features

Book Title
Marketing Models
Number of Pages
800 Pages
Language
English
Topic
Marketing / General
Publication Year
1992
Genre
Business & Economics
Author
Philip. Kotler, Gary L. Lilien, K. Sridhar Moorthy
Format
Hardcover

Dimensions

Item Weight
49.4 Oz
Item Length
9.4 in
Item Width
7.1 in

Additional Product Features

Dewey Edition
23
Dewey Decimal
658.8
Synopsis
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology., The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

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