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THE LURE OF LUXE: CLIMBING THE LUXURY CONSUMPTION PYRAMID By Jordan Phillips
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Condition:
“Book is in typical used-Good Condition. Will show signs of wear to cover and/or pages. There may be ”... Read moreabout condition
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Located in: US, United States
Delivery:
Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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Seller information
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:226133392639
Item specifics
- Condition
- Good
- Seller Notes
- ISBN-10
- 1475113323
- Publication Name
- CreateSpace Independent Publishing Platform
- Type
- Paperback
- ISBN
- 9781475113327
- Book Title
- Lure of Luxe : Climbing the Luxury Consumption Pyramid
- Item Length
- 8.5in
- Publisher
- CreateSpace
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 5.5in
- Item Weight
- 13.9 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Product Identifiers
Publisher
CreateSpace
ISBN-10
1475113323
ISBN-13
9781475113327
eBay Product ID (ePID)
154412293
Product Key Features
Book Title
Lure of Luxe : Climbing the Luxury Consumption Pyramid
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2012
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Item Weight
13.9 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226133392639
Postage and handling
Item location:
US, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
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| Will usually post within 3 business days of receiving cleared payment. |
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