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In Your Purse: Archaeology of the American Handbag by Kelley Styring, Softcover

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Located in: Clemmons, North Carolina, United States
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eBay item number:226114893573

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Publication Name
AuthorHouse
ISBN
9781434317063
Book Title
In Your Purse : Archaeology of the American Handbag
Item Length
8.5in
Publisher
Authorhouse
Publication Year
2007
Format
Perfect
Language
English
Item Height
0.3in
Author
Kelley Styring
Genre
Business & Economics, Crafts & Hobbies, Social Science
Topic
Consumer Behavior, Fashion, Women's Studies, Personal Finance / General
Item Width
8.5in
Item Weight
7.7 Oz
Number of Pages
112 Pages

About this product

Product Information

  In Your Purse: Archaeology of the American Handbag chronicles the first-ever dig' into the physical and psychological depths of the only physical object that connects the home, where needs are created, and the store, where purchases are made that fill those needs a woman's purse.   It is at once a financial center, a medicine cabinet, a pharmacy, a cosmetic counter, a communications hub, a safe deposit box, and a stash for keepsakes of irreplaceable sentimental value.  But, for every programmable pda or cell phone there are a hundred little scraps of paper with important phone numbers scrawled on them.  For every key, there is at least one key fob or doodad, not so much connecting the keys as marking the territory.  For women, who make roughly 70% of all retail purchases, the purse is a vital tool for daily living that is filled with emotional consequences.   A woman's purse is a bag of contradiction on a string.  It is the nerve center of her life holding all manner of vital and precious things.  Yet, most purses are a disorganized pit mixing the tools of daily life keys, wallet, phone, everything with the detritus of living gum wrappers, expired coupons, hair and general filth of every type.  Most women who carry a purse cannot imagine how life would go on without it.   Contradiction is where the genius of innovation lies.  This study is a catalyst for innovation in an almost unlimited number of categories.  By studying the purse, the innovator can identify unmet and unarticulated needs by paying homage to the contradictions observed and build products to satisfy these needs.  The first company to do that will win a spot in the purse and in the woman's heart as a consumer.

Product Identifiers

Publisher
Authorhouse
ISBN-10
1434317064
ISBN-13
9781434317063
eBay Product ID (ePID)
62255738

Product Key Features

Book Title
In Your Purse : Archaeology of the American Handbag
Author
Kelley Styring
Format
Perfect
Language
English
Topic
Consumer Behavior, Fashion, Women's Studies, Personal Finance / General
Publication Year
2007, 20070000
Genre
Business & Economics, Crafts & Hobbies, Social Science
Number of Pages
112 Pages

Dimensions

Item Length
8.5in
Item Height
0.3in
Item Width
8.5in
Item Weight
7.7 Oz

Additional Product Features

Lc Classification Number
Tt667.S88 2010
Target Audience
Trade
Lccn
2007-904859
Dewey Decimal
391.44
Dewey Edition
22
Illustrated
Yes

Item description from the seller

Jim Crotts Rare Books (crottsy)

Jim Crotts Rare Books (crottsy)

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Great seller! Fair prices and fair deals. The book was in great condition exactly as listed.
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Great booklet. Thanks!