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INSIDE COCA-COLA: A CEO'S LIFE STORY OF BUILDING THE By Neville Isdell & David
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Condition:
“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ”... Read moreabout condition
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Located in: US, United States
Delivery:
Estimated between Fri, 24 May and Tue, 28 May to 43230
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Seller information
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:226103260540
Item specifics
- Condition
- Like New
- Seller Notes
- ISBN-10
- 1250013712
- Publication Name
- St. Martin's Griffin
- Type
- Paperback
- ISBN
- 9781250013712
- Book Title
- Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
- Item Length
- 8.2in
- Publisher
- St. Martin's Press
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Business & Economics
- Topic
- Corporate & Business History
- Item Width
- 5.5in
- Item Weight
- 9.2 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
1250013712
ISBN-13
9781250013712
eBay Product ID (ePID)
113341890
Product Key Features
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Format
Trade Paperback
Language
English
Topic
Corporate & Business History
Publication Year
2012
Genre
Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8.2in
Item Height
0.6in
Item Width
5.5in
Item Weight
9.2 Oz
Additional Product Features
Reviews
"Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." - Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." - Financial Times "Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." - Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." - Business Standard (India), For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading., A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226103260540
Postage and handling
Item location:
US, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Fri, 24 May and Tue, 28 May to 43230 |
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| Will usually post within 3 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as |
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Book arrived as described & in a timely manner. Packaging was great & book was in great shape.
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