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THE CUSTOMER LEARNING CURVE: CREATING PROFITS FROM By Karl Hellman & Ardis Burst
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eBay item number:226091747062
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN-10
- 0324226675
- Book Title
- The Customer Learning Curve: Creating Profits from Marketing
- ISBN
- 9780324226676
- Subject Area
- Education, Business & Economics
- Publication Name
- Customer Learning Curve : Creating Profits from Marketing Chaos
- Item Length
- 9 in
- Publisher
- Cengage South-Western
- Subject
- Marketing / General, Customer Relations, Teaching Methods & Materials / General
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.6 in
- Item Width
- 6.2 in
- Item Weight
- 17.6 Oz
- Number of Pages
- 210 Pages
About this product
Product Information
Examines various aspects of selling a product or service from the customer's point of view. This work enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It also helps you cope with too many choices, deal effectively with disruption, and make midcourse corrections.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324226675
ISBN-13
9780324226676
eBay Product ID (ePID)
30202150
Product Key Features
Publication Name
Customer Learning Curve : Creating Profits from Marketing Chaos
Format
Hardcover
Language
English
Subject
Marketing / General, Customer Relations, Teaching Methods & Materials / General
Publication Year
2003
Type
Textbook
Subject Area
Education, Business & Economics
Number of Pages
210 Pages
Dimensions
Item Length
9 in
Item Height
0.6 in
Item Width
6.2 in
Item Weight
17.6 Oz
Additional Product Features
LCCN
2003-041799
Lc Classification Number
Hf5415
Reviews
The most important marketing process takes place in your client’s mind. I never cease to be amazed at how the customer’s perspective integrates organizational silos (marketing, sales, customer service and operations) and serves as the pathway to breakthrough results. This book is full of uncommon knowledge about common problems. It serves as the cornerstone of our client engagements., The second advantage is that it provides a road map for finding the right numbers and crunching them. Spreadsheets made it easy to crunch numbers, and the Internet made it easy to find numbers, and now Hellman and Burst make it easy to put the two together so that a reasonably thoughtful practitioner can do the right analysis with the right data. This book should be on the bookshelf of anyone who has a task like ?prepare annual marketing plan? on their to-do list., [The Customer Learning Curve helps Earthlink deal with the disruptions it faces almost routinely, says its president.] During times of change, strategic marketers are faced with a combination of too much new information and the chaos of trying to organize the information usefully. The Customer Learning Curve provides a framework for sorting through and making sense out of the overwhelming amount of information available today. Getting information is not the problem. It's understanding it and taking correct action in these disruptive situations that's the challenge., Tools like the Customer Learning Curve have made a significant contribution to making world-class product management a source of competitive advantage and a means to serving our clients better at JPMorgan. It is a prime example of the power of the Customer Learning Curve's client-centered, fact-based approach to marketing that we've begun to implement., The most important marketing process takes place in your client's mind. I never cease to be amazed at how the customer's perspective integrates organizational silos (marketing, sales, customer service and operations) and serves as the pathway to breakthrough results. This book is full of uncommon knowledge about common problems. It serves as the cornerstone of our client engagements.
Table of Content
1. Marketing Chaos, and What to Do About It 2. Who Needs What Your Company Sells? 3. Who Is Aware of Your Offering and Its Benefits 4. Who Can Access Your Product or Service 5. Are Your Customers Motivated? 6. What Influences Purchase? Pricing and Selling Your Product or Service 7. Who Learns How to Use Your Product or Service? 8. Do Your Customers Experience Value? 9. Are You Creating Loyal Users? 10. How to Create Profits from Marketing Chaos References Index
Copyright Date
2004
Target Audience
Scholarly & Professional
Dewey Decimal
658.8/342
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226091747062
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US, United States
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