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Essentials of Marketing Research - Paperback By Hair, Jr., Joseph - acceptable

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Located in: Newtown, Pennsylvania, United States

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eBay item number:225495722704

Last updated on Apr 30, 2023 23:30:14 SGTView all revisionsView all revisions

Item specifics

Condition: Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ... Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See all condition definitionsopens in a new window or tab

Brand: Unbranded

Book Title: Essentials of Marketing Research

MPN: Does not apply

Subject: Marketing

ISBN: 9780073404820

Publication Year: 2009

Type: Textbook

Format: Trade Paperback

Language: English

Publication Name: Essentials of Marketing Research

Item Height: 0.7in

Author: David J. Ortinau, Joseph Hair Jr., Robert P. Bush, Mary Wolfinbarger

Item Length: 10in

Publisher: McGraw-Hill Higher Education

Item Width: 8in

Item Weight: 25 Oz

Number of Pages: 416 Pages

About this product

Product Information

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Product Identifiers

Publisher

McGraw-Hill Higher Education

ISBN-10

0073404829

ISBN-13

9780073404820

eBay Product ID (ePID)

73349069

Product Key Features

Author

David J. Ortinau, Joseph Hair Jr., Robert P. Bush, Mary Wolfinbarger

Publication Name

Essentials of Marketing Research

Format

Trade Paperback

Language

English

Publication Year

2009

Type

Textbook

Number of Pages

416 Pages

Dimensions

Item Length

10in

Item Height

0.7in

Item Width

8in

Item Weight

25 Oz

Additional Product Features

Lc Classification Number

Hf5415.2.E894 2010

Edition Number

2010

Target Audience

College Audience

Topic

Marketing / Research

Lccn

2009-037488

Dewey Decimal

658.8/3

Dewey Edition

Illustrated

Yes

Genre

Non-Classifiable, Business & Economics

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:225495722704

Last updated on Apr 30, 2023 23:30:14 SGTView all revisionsView all revisions

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Newtown, Pennsylvania, United States

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Postage and handling	To	Service	Delivery*See Delivery notes
US $4.13 (approx S$ 5.58)	United States	Economy Postage (USPS Media MailTM)	Estimated between Sat, 11 May and Thu, 16 May to 43230

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