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Big Social Mobile D. Giannetto How Digital Initiatives reshape & drive Bussiness
US $18.00
ApproximatelyS$ 23.18
Condition:
Brand New
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Located in: Feasterville-Trevose, Pennsylvania, United States
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Estimated between Tue, 9 Sep and Mon, 15 Sep to 94104
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eBay item number:225184401162
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Signed
- No
- Custom Bundle
- No
- Book Series
- Modern business
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- First Edition
- Vintage
- No
- Type
- Business
- Era
- 2010s
- Personalized
- No
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- ISBN
- 9781137410399
- EAN
- 9781137410399
About this product
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
1137410396
ISBN-13
9781137410399
eBay Product ID (ePID)
202747743
Product Key Features
Book Title
Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Number of Pages
Xvi, 240 Pages
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, Web / Social Media, Customer Relations, General, E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Research
Publication Year
2015
Illustrator
Yes
Genre
Computers, Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19.3 Oz
Item Length
9.5 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-023063
Reviews
"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire "Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne "Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid "Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure "Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute, 'Organizations today are still in the early stages of determining how to apply social media, big data, mobile technology, and other digital initiatives in a way that fits with their existing business model. Giannetto's Big Social Mobile is a must read on how to use these evolving technologies and methods to achieve a competitive edge while avoiding the pitfalls they often present.' - Gary Cokins, Founder, Analytics-Based Performance Management LLC and co-author of Business Predictive Analytics 'As a mobile first company, we're always educating our customers about why a multifaceted mobile strategy is key to their continued evolution. Big Social Mobile is a great springboard to a mobile first approach and will help readers guide their companies into the future..' - Irfan Mohammed, Co-founder, Personagraph'Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners.' - Scott McNulty, Founder of IOEngine and BIOPTid'Big Social Mobile will serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools .' - Mark Russinovich, CTO, Microsoft Azure
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.05
Table Of Content
Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications
Synopsis
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results., It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation--segregated from what has traditionally driven organizational success and far removed from tangible business results. Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today's new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very new--the digital revolution and the big, social, mobile initiatives that accompany it--to a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today's consumers inhabit. Big Social Mobile is for today's leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy.
LC Classification Number
HF5410-5417.5
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- e***b (62)- Feedback left by buyer.Past monthVerified purchaseJust as described, and arrived promptly. Thanks!
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Popular categories from this store
Seller feedback (9,384)
- e***b (62)- Feedback left by buyer.Past monthVerified purchaseJust as described, and arrived promptly. Thanks!
- s***s (385)- Feedback left by buyer.Past 6 monthsVerified purchaseFast shipping and well package, not to mention a great offer. As described. Thanks!
- v***i (14)- Feedback left by buyer.Past 6 monthsVerified purchaseD & B wristlet is just gorgeous! I love it! Seller had great communication. Thank you for wrapping it up securely and shipping so quickly. A++++