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The Routledge Handbook of Tourism Experience Management and Marketing (Routledge
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Located in: Altrincham, Cheshire, United Kingdom
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eBay item number:224206828706
Item specifics
- Condition
- Book Title
- The Routledge Handbook of Tourism Experience Management and
- ISBN
- 0367196786
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Routledge Handbook of Tourism Experience Management and Marketing
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Business
- Item Weight
- 1234g
- Number of Pages
- 618 Pages
About this product
Product Information
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367196783
eBay Product ID (ePID)
24046559518
Product Key Features
Publication Name
The Routledge Handbook of Tourism Experience Management and Marketing
Format
Hardcover
Language
English
Subject
Business
Publication Year
2020
Type
Textbook
Number of Pages
618 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
1234g
Additional Product Features
Series Title
Routledge International Handbooks
Editor
Saurabh Kumar Dixit
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 104569619
Seller assumes all responsibility for this listing.
eBay item number:224206828706
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Item location:
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| GBP 24.98 (approx S$ 42.74) | See import charges at checkout | United States | Expedited Postage (International Priority Shipping) | Estimated between Mon, 1 Jul and Tue, 9 Jul to 43230 |
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