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Ramping Your Brand: How to Ride the Killer CPG Growth Curve by Richardson: New
US $20.00
ApproximatelyS$ 25.78
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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US $9.74 (approx S$ 12.55) USPS Ground Advantage®.
Located in: Brooklyn, New York, United States
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Estimated between Fri, 10 Oct and Fri, 17 Oct to 94104
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eBay item number:205743996968
Item specifics
- Condition
- Pages
- 238
- Publication Date
- 2019-12-19
- Book Title
- Ramping Your Brand: How to Ride the Killer CPG Growth Curve
- ISBN
- 9781733444606
About this product
Product Identifiers
Publisher
Premium Growth Solutions, LLC
ISBN-10
1733444602
ISBN-13
9781733444606
eBay Product ID (ePID)
25038517683
Product Key Features
Educational Level
Adult & Further Education
Number of Pages
238 Pages
Language
English
Publication Name
Ramping Your Brand : How to Ride the Killer Cpg Growth Curve
Subject
General
Publication Year
2019
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Adult Education
Synopsis
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a PremiumThis is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small ExperimentDon't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion PlaybookSteady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to ScaleThere are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
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Seller feedback (170)
- p***n (29)- Feedback left by buyer.Past monthVerified purchaseVery nice to deal with seller and the price was very good! Would but again.
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues