Design Forward: Creative Strategies for Sustainable Change

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9783897903814
Category

About this product

Product Identifiers

Publisher
Arnoldsche Art Publishers
ISBN-10
3897903814
ISBN-13
9783897903814
eBay Product ID (ePID)
144148452

Product Key Features

Book Title
Design Forward : Creative Strategy at the Core of Sustainable Innovation
Number of Pages
300 Pages
Language
English
Topic
History & Criticism, General, Strategic Planning
Publication Year
2013
Illustrator
Yes
Genre
Design, Business & Economics
Author
Hartmut Esslinger
Format
Trade Paperback

Dimensions

Item Height
1.1 in
Item Weight
43 Oz
Item Length
9.4 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
745.4
Synopsis
In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna., This publication presents design for change - design as a strategic and holistic way of finding and creating sustainable solutions that are also successful in an economic sense. ,, .Design as a strategic and holistic way of finding and creating sustainable and successful solutions .A presentation of new tendencies and strategic approaches that work for positive change In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forwardalso shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.", In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna. Contents: A New Culture of Design Shaping the Design Revolution Leading by Design
LC Classification Number
NK1520

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