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Brand New- Never Use Futura (Paperback)
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Was US $124.99 (60% off)
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A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Brooklyn, New York, United States
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Estimated between Sat, 23 Aug and Wed, 27 Aug to 94104
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eBay item number:205525868753
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781616895723
About this product
Product Identifiers
Publisher
Princeton Architectural Press
ISBN-10
1616895721
ISBN-13
9781616895723
eBay Product ID (ePID)
234262647
Product Key Features
Book Title
Never Use Futura (The History of A Typeface)
Number of Pages
208 Pages
Language
English
Publication Year
2017
Topic
Reference, Graphic Arts / Advertising, Graphic Arts / Typography
Illustrator
Yes
Genre
Design
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
13.8 Oz
Item Length
8 in
Item Width
5.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-058695
Dewey Edition
23
Reviews
"It tells a smart, incisive story about the way one typeface became woven into our cultural sentiments and movements." - Design Observer-- -, "This engaging new book by Douglas Thomas, a graphic designer and historian, is a biography of the typeface that explores what its wide usage means and why it is so popular." - Architecture Boston magazine-- -, "Thomas offers a thoroughly researched, exhaustively documented story of a typeface that is so ubiquitous that to remove it would be to erase much of what today's world looks like. The book is extremely readable, with a breezy style and an almost gossipy, "did you know" tone. The book would be a terrific source of information for graduate students who want a semiotic analysis of a style or genre, or a researcher wanting to trace the influence of a particular motif through various iterations. Thomas does just that with his recounting of artist Barbara Kruger's use of a 1946 movie poster for her style standards and then the appropriation of Kruger by others, including the fashion brand Supreme. Never before has font design moved so prominently into the psyche of the common person. This book both reflects and accelerates that trend." - Choice, "Never Use Futura, by Douglas Thomas, is an incredibly thorough exploration and investigation of Futura, a bold alternative to the perhaps equally popular (and equally divisive) Helvetica. In short, it puts Futura in social and historical context. Aside from being quite fascinating in subject, I found the design and layout to be absolutely beautiful - another reason why Never Use Futura is easy to pick up and surprisingly hard to put down." - Typo-Graphical-- -, "Futura's ubiquity makes Never Use Futura an essential handbook on the way the modern world looks and how we read its words." - PopMatters, "Anyone who loved "Helvetica" will enjoy this look at the history and widespread use of the typeface Futura, which you won't be able to stop noticing after you've read Douglas Thomas's excellent book." - Fast Company's Co.Design-- -, "Never Use Futura, by Douglas Thomas, is an incredibly thorough exploration and investigation of Futura, a bold alternative to the perhaps equally popular (and equally divisive) Helvetica. In short, it puts Futura in social and historical context. Aside from being quite fascinating in subject, I found the design and layout to be absolutely beautiful - another reason why Never Use Futura is easy to pick up and surprisingly hard to put down." - Typo-Graphical, "Thomas offers a thoroughly researched, exhaustively documented story of a typeface that is so ubiquitous that to remove it would be to erase much of what today's world looks like. The book is extremely readable, with a breezy style and an almost gossipy, "did you know" tone. The book would be a terrific source of information for graduate students who want a semiotic analysis of a style or genre, or a researcher wanting to trace the influence of a particular motif through various iterations. Thomas does just that with his recounting of artist Barbara Kruger's use of a 1946 movie poster for her style standards and then the appropriation of Kruger by others, including the fashion brand Supreme. Never before has font design moved so prominently into the psyche of the common person. This book both reflects and accelerates that trend." - Choice-- -, "Futura's ubiquity makes Never Use Futura an essential handbook on the way the modern world looks and how we read its words." - PopMatters-- -, "This engaging new book by Douglas Thomas, a graphic designer and historian, is a biography of the typeface that explores what its wide usage means and why it is so popular." - Architecture Boston magazine, "It tells a smart, incisive story about the way one typeface became woven into our cultural sentiments and movements." - Design Observer, "Anyone who loved "Helvetica" will enjoy this look at the history and widespread use of the typeface Futura, which you won't be able to stop noticing after you've read Douglas Thomas's excellent book." - Fast Company's Co.Design, "The result is a contemporary lens upon the face, showing its application in film titles and interior motifs for Wes Andersen, campaign buttons for Richard Nixon and artwork by Barbara Kruger. Must read." - The Daily Heller/Printmag.com, "The result is a contemporary lens upon the face, showing its application in film titles and interior motifs for Wes Andersen, campaign buttons for Richard Nixon and artwork by Barbara Kruger. Must read." - The Daily Heller/Printmag.com -- -
Dewey Decimal
686.2247
Synopsis
Conceived around the directive commonly given to students, this is the first major English-language book to concentrate on Futura, using the foundational typeface to open up an alternate history of modern graphic design., It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today--the typeface of modern design--more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
LC Classification Number
Z250.5.F88T48 2017
Item description from the seller
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- 8***1 (13)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly, packaged nicely, and very happy with my purchase what I got as described. Thank you very much!
- n***n (1922)- Feedback left by buyer.Past monthVerified purchaseAs described, fast shipping thank you
- 6***4 (11)- Feedback left by buyer.Past monthVerified purchaseItem arrived and smelled strongly of smoke or burnt plastic.
Seller feedback (1,751)
- 8***1 (13)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly, packaged nicely, and very happy with my purchase what I got as described. Thank you very much!
- n***n (1922)- Feedback left by buyer.Past monthVerified purchaseAs described, fast shipping thank you
- 6***4 (11)- Feedback left by buyer.Past monthVerified purchaseItem arrived and smelled strongly of smoke or burnt plastic.