Co-Opetition : The Game Theory That's Changing the Game of Business

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eBay item number:205513134337
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-10
0385479492
ISBN-13
9780385479493
Intended Audience
Trade
LCCN
96-004900
Dewey Edition
20
Dewey Decimal
658.4
ISBN
9780385479493
Category

About this product

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385479492
ISBN-13
9780385479493
eBay Product ID (ePID)
159371

Product Key Features

Book Title
Co-Opetition : the Game Theory That's Changing the Game of Business
Number of Pages
304 Pages
Language
English
Topic
Commerce, Management
Publication Year
1996
Genre
Business & Economics
Author
Adam M. Brandenburger, Barry Nalebuff
Format
Hardcover

Dimensions

Item Weight
19.4 Oz
Item Length
9.8 in
Item Width
6.7 in

Additional Product Features

Intended Audience
Trade
LCCN
96-004900
Dewey Edition
20
Dewey Decimal
658.4
Synopsis
The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset. Co-opetition will revolutionize the way you play the game of business.
LC Classification Number
HD30.28.B696 1996

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