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Disrupt: Think the Unthinkable to Spark Transformation – Signed 2nd Ed New HC
US $17.00
ApproximatelyS$ 21.75
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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US $5.00 (approx S$ 6.40) USPS Media MailTM.
Located in: Keller, Texas, United States
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Estimated between Sat, 12 Jul and Wed, 16 Jul to 94104
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eBay item number:204844414993
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Personalized
- No
- Features
- Dust Jacket, Signed
- Country/Region of Manufacture
- United States
- SKU
- C-1000007-240620
- ISBN
- 9780133995909
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133995909
ISBN-13
9780133995909
eBay Product ID (ePID)
204289528
Product Key Features
Number of Pages
272 Pages
Publication Name
Disrupt : Think the Unthinkable to Spark Transformation in Your Business
Language
English
Subject
Marketing / General, Entrepreneurship, General, Management, Organizational Development
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16.2 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2015-943784
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.4063
Table Of Content
Introduction PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS Chapter 1 Crafting a Disruptive Hypothesis Chapter 2 Discovering a Disruptive Opportunity Chapter 3 Generating a Disruptive Idea PART II: THE SOLUTION AND THE PITCH Chapter 4 Shaping a Disruptive Solution Chapter 5 Making a Disruptive Pitch Quick Reference Guide PART III: THE DISRUPTIVE LEADER Chapter 6 The Disruptive Leader's Motivation Chapter 7 The Disruptive Leader's Mindset Epilogue Endnotes Acknowledgments About the Author Beyond the Book Index
Synopsis
&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up., For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking - a steady stream of disruptive strategies and unexpected solutions. Disrupt : Think the Unthinkable to Spark Transformation in Your Business, Second Edition shows you exactly how to generate and execute those solutions. Luke Williams reflects his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. The Second Edition emphasizes learning objectives and outcomes as the author draws on his work teaching business innovation at NYU, and walks the reader through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. Disrupt, Second Edition gives you a systematic way to redefine the future of your company, catch your entire industry by surprise, and leave your competitors scrambling to catch up., &>Master a complete five-step program for identifying and executing on disruptive business opportunities Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
LC Classification Number
HD58.8
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- t***r (1222)- Feedback left by buyer.Past monthVerified purchase--
- l***n (633)- Feedback left by buyer.Past monthVerified purchase--
- l***d (907)- Feedback left by buyer.Past monthVerified purchase--