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Digital Marketing (6th Edition) by Chaffey, Dave
US $7.49
ApproximatelyS$ 9.62
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Columbia, Missouri, United States
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Estimated between Sat, 6 Sep and Fri, 12 Sep to 94104
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:204837221602
Item specifics
- Condition
- Book Title
- Digital Marketing (6th Edition)
- ISBN
- 9781292077611
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
1292077611
ISBN-13
9781292077611
eBay Product ID (ePID)
222144739
Product Key Features
Number of Pages
728 Pages
Language
English
Publication Name
Digital Marketing
Subject
Marketing / General, E-Commerce / Internet Marketing
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
55 Oz
Item Length
10.5 in
Item Width
7.8 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.87202854
Table Of Content
Part 1 Digital marketing fundamentals 1 Introducing digital marketing 2 Online marketplace analysis: micro-environment 3 The online macro-environment Part 2 Digital marketing strategy development 4 Digital marketing strategy 5 The impact of digital media and technology on the marketing mix 6 Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7 Delivering the online customer experience 8 Campaign planning for digital media 9 Marketing communications using digital media channels 10 Evaluation and improvement of digital channel performance 11 Business-to-consumer digital marketing practice 12 Business-to-business digital-marketing practice
Synopsis
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
LC Classification Number
HF5415.1265
Item description from the seller
Seller feedback (44,236)
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- l***l (33)- Feedback left by buyer.Past monthVerified purchaseBook was in good condition for a used copy. No writing on the pages, torn pages, or missing chapters. The edges were slighty bent but I truly just care that the text was clean. Fast shipping. A+++
- c***1 (691)- Feedback left by buyer.Past 6 monthsVerified purchaseThanks great service
- 1***d (1615)- Feedback left by buyer.Past monthVerified purchaseGreat seller. Item was accurately described, shipped out quickly. Thanks.
- l***a (2758)- Feedback left by buyer.Past monthVerified purchaseWell packaged. Great value for the price. Recommend this seller.
- e***t (1)- Feedback left by buyer.Past monthVerified purchaseThe book was in good condition, quality of the item was unexpected practically new. The value was better than i could have imagine, especially for its appearance of the book I thought it would be more. And receiving it in a timely manner, this was the first time I ever order on EBAY. Thank you.
Seller feedback (44,236)
This item (2)
All items (44,236)
- l***l (33)- Feedback left by buyer.Past monthVerified purchaseBook was in good condition for a used copy. No writing on the pages, torn pages, or missing chapters. The edges were slighty bent but I truly just care that the text was clean. Fast shipping. A+++
- c***1 (691)- Feedback left by buyer.Past 6 monthsVerified purchaseThanks great service
- 1***d (1615)- Feedback left by buyer.Past monthVerified purchaseGreat seller. Item was accurately described, shipped out quickly. Thanks.
- l***a (2758)- Feedback left by buyer.Past monthVerified purchaseWell packaged. Great value for the price. Recommend this seller.
- e***t (1)- Feedback left by buyer.Past monthVerified purchaseThe book was in good condition, quality of the item was unexpected practically new. The value was better than i could have imagine, especially for its appearance of the book I thought it would be more. And receiving it in a timely manner, this was the first time I ever order on EBAY. Thank you.