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Picture 1 of 1
The Effective Use of Market Research: How to Drive and Focus Bet
AU $17.53
ApproximatelyS$ 15.40
Condition:
“Slight Creasing To Spine and Wear To Edges Of Pages”
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
2 available
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Does not post to United States.
Located in: South East, United Kingdom
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Varies
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eBay item number:204401469329
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- The Effective Use of Market Research: How to Drive and Focus Bet
- UPC
- 9780749442002
- ISBN
- 9780749442002
- EAN
- 9780749442002
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
- Item Height
- 234 mm
- Publisher
- Kogan Page Ltd
- Item Width
- 156 mm
- Subject
- Marketing
- Item Weight
- 378 g
- Number of Pages
- 256 Pages
About this product
Product Information
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749442002
eBay Product ID (ePID)
94705513
Product Key Features
Publication Name
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234 mm
Item Width
156 mm
Item Weight
378 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Series Title
Market Research in Practice
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
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