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Ethnicity, Inc. by Comaroff, John L.
by Comaroff, John L. | PB | Good
US $6.11
ApproximatelyS$ 7.87
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Aurora, Illinois, United States
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Estimated between Mon, 8 Sep and Sat, 13 Sep to 94104
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eBay item number:197302588909
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Book Title
- Ethnicity, Inc.
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780226114729
About this product
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
0226114724
ISBN-13
9780226114729
eBay Product ID (ePID)
70951479
Product Key Features
Number of Pages
236 Pages
Publication Name
Ethnicity, Inc
Language
English
Publication Year
2009
Subject
Ethnic Studies / General, Anthropology / Cultural & Social
Type
Textbook
Subject Area
Social Science
Series
Chicago Studies in Practices of Meaning Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
15.9 Oz
Item Length
8.9 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2008-040972
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
305.8
Table Of Content
1 Prologue 2 Three or Four Things about Ethno-futures 3 Questions of Theory 4 Commodifying Descent, American-style 5 A Tale of Two Ethnicities 6 Nationality, Inc.; Divinity, Inc.; and Other Futures 7 Conclusion Acknowledgments Bibliography Index
Synopsis
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation-while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity., In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation--while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
LC Classification Number
GN495.6.C6454 2009
Item description from the seller
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- t***u (812)- Feedback left by buyer.Past monthVerified purchaseArrived in great order and super fast delivery! Was exactly as described. I'm very happy with the order.
Seller feedback (5,722,917)
- 3***3 (372)- Feedback left by buyer.Past monthVerified purchaseThe order was cancelled but the seller reached out and immediately issued a refund. Thank you!
- Automatische Bewertung von eBay- Feedback left by buyer.Past monthBestellung erfolgreich durchgeführt - mit Sendungsverfolgung und fristgerecht
- t***u (812)- Feedback left by buyer.Past monthVerified purchaseArrived in great order and super fast delivery! Was exactly as described. I'm very happy with the order.