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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
by Wiefels, Paul | PB | Good
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Sat, 15 Jun and Tue, 18 Jun to 43230
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Coverage:
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Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:196391345558
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781841124681
- Book Title
- Chasm Companion : a Field Guide to Crossing the Chasm and inside the Tornado
- Item Length
- 8.4 in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2005
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Marketing / General, Decision-Making & Problem Solving, Technical & Manufacturing Industries & Trades
- Item Width
- 7 in
- Item Weight
- 20 oz
- Number of Pages
- 352 Pages
About this product
Product Information
The Chasm Group is one of the worlds leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1841124680
ISBN-13
9781841124681
eBay Product ID (ePID)
48425276
Product Key Features
Book Title
Chasm Companion : a Field Guide to Crossing the Chasm and inside the Tornado
Format
Trade Paperback
Language
English
Topic
Marketing / General, Decision-Making & Problem Solving, Technical & Manufacturing Industries & Trades
Publication Year
2005
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
8.4 in
Item Height
0.8 in
Item Width
7 in
Item Weight
20 oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415
Table of Content
Part 1: How High-Tech Markets Develop. Back to Basics. The Basis for Strategy Decisions. The Early Market. The Chasm. The Bowling Alley. The Tornado. Main Street. Part 2: Developing a Strategy. Finding Your Place on the Technology Adoption Life Cycle. Assessing the Sources and Impact of Discontinuity. Building a Market Development Strategy. Market Development Strategy Research: Market Creation Variables. Market Development Strategy Research: Market Attractiveness Variables. Market Development Strategy Research: Market Penetration Variables. Part 3: Taking the Market Development Strategy to Market. Strategy Validation. Whole Product Management. Marketing Communications Planning. Field Engagement Strategy. Epilogue: Using This Book. Appendix. Worksheets.
Copyright Date
2002
Dewey Decimal
658.8
Dewey Edition
21
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196391345558
Postage and handling
Item location:
Aurora, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Sat, 15 Jun and Tue, 18 Jun to 43230 |
| US $15.99 (approx S$ 21.65) | United States | Expedited Shipping | Estimated on or before Fri, 14 Jun to 43230 |
| Taxes |
|---|
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Sales Tax for an item #196391345558
Sales Tax for an item #196391345558
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The seller is responsible for return postage costs.
Seller feedback (5,215,231)
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Exactly what I wanted. Good condition and a great price. Was packaged well.
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Book shipped promptly after ordering. It was fairly priced, and the free shipping was fast. The book is in near perfect shape, and clean.