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Brand Relevance : Making Competitors Irrelevant, Hardcover by Aaker, David A....
GBP 18.13
ApproximatelyS$ 31.14
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
2 available
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GBP 15.99 (approx S$ 27.46) Standard Int'l Postage.
Located in: Castle Donington, United Kingdom
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Estimated between Wed, 16 Oct and Mon, 28 Oct to 43230
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eBay item number:196327357345
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Brand Relevance : Making Competitors Irrelevant
- ISBN
- 9780470613580
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Relevance: Making Competitors Irrelevant
- Item Height
- 229 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 584 g
- Item Width
- 156 mm
- Number of Pages
- 400 Pages
About this product
Product Information
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470613580
eBay Product ID (ePID)
97666339
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Brand Relevance: Making Competitors Irrelevant
Publication Year
2011
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
584 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 307932304
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