Picture 1 of 1
International Marketing: An Sme Perspective
by de Burca, Sean; Brown, Linden;... | PB | Acceptable
Condition:
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Tue, 4 Jun and Fri, 7 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:196183974435
Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780273673231
- Publication Year
- 2004
- Type
- Textbook
- Format
- Book, Trade Paperback, Paperback
- Language
- English
- Publication Name
- International Marketing : an Sme Perspective
- Item Height
- 1.1in
- Item Length
- 9.8in
- Publisher
- Prentice Hall PTR
- Item Width
- 7.5in
- Item Weight
- 44.5 Oz
- Number of Pages
- 756 Pages
About this product
Product Information
Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273673238
ISBN-13
9780273673231
eBay Product ID (ePID)
30972503
Product Key Features
Publication Name
International Marketing : an Sme Perspective
Format
Book, Trade Paperback, Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
756 Pages
Dimensions
Item Length
9.8in
Item Height
1.1in
Item Width
7.5in
Item Weight
44.5 Oz
Additional Product Features
Lc Classification Number
Hf1416
Table of Content
1 The Rationale for International Marketing 2 Appreciating the International Economic and Financial Environment 3 Catering for the Cultural Environment of International Business 4 Avoiding the Pitfalls of the International Political and Legal Environment 5 The Information Technology Environment 6 Researching International Markets 7 International Market Selection and Entry 8 Modifying Products for International Markets 9 Marketing Services Internationally 10 Promotions in International Marketing 11 International Pricing for Profit 12 Effective International Distribution 13 Planning and Strategy for International Marketing 14 Gaining International Competitive Advantage 15 International Competitive Marketing Strategy and Competitive Position 16 Globalisation 17 Relationships, Networks and Strategic Alliances 18 Contemporary Challenges in International Marketing 19 Electronic Commerce in International Marketing
Copyright Date
2004
Target Audience
College Audience
Topic
Exports & Imports, International / Marketing
Lccn
2004-040414
Dewey Decimal
658.848
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196183974435
Postage and handling
Item location:
Aurora, Illinois, United States
Post to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Tue, 4 Jun and Fri, 7 Jun to 43230 |
| US $15.99 (approx S$ 21.58) | United States | Expedited Shipping | Estimated on or before Mon, 3 Jun to 43230 |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #196183974435
Sales Tax for an item #196183974435
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The seller is responsible for return postage costs.
Seller feedback (5,200,624)
e***o (355)- Feedback left by buyer.
Past month
Verified purchase
Better condition than expected.
9***6 (328)- Feedback left by buyer.
Past month
Verified purchase
Great book.
9***6 (328)- Feedback left by buyer.
Past month
Verified purchase
Great. Thanks.