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The Sephora Story: The Retail Success You Can't Makeup by Curran Hackett, Mary

by Curran Hackett, Mary | HC | VeryGood
Condition:
Very Good
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ... Read moreabout condition
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eBay item number:196116990678
Last updated on Jun 05, 2024 07:57:01 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ...
Binding
Hardcover
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781400220588
Book Title
Sephora Story : the Retail Success You Can't Make Up
Book Series
The Business Storybook Ser.
Item Length
8.3 in
Publisher
HarperCollins Leadership
Publication Year
2020
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Amanda Adams
Genre
Business & Economics
Topic
Economics / General, Strategic Planning, Workplace Culture, Corporate & Business History
Item Width
5.5 in
Item Weight
9 Oz
Number of Pages
192 Pages

About this product

Product Information

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. But it's just makeup, right? Wrong. It's an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora's story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product.

Product Identifiers

Publisher
HarperCollins Leadership
ISBN-10
1400220580
ISBN-13
9781400220588
eBay Product ID (ePID)
8038481680

Product Key Features

Book Title
Sephora Story : the Retail Success You Can't Make Up
Author
Amanda Adams
Format
Hardcover
Language
English
Topic
Economics / General, Strategic Planning, Workplace Culture, Corporate & Business History
Book Series
The Business Storybook Ser.
Publication Year
2020
Illustrator
Yes
Genre
Business & Economics
Number of Pages
192 Pages

Dimensions

Item Length
8.3 in
Item Height
0.7 in
Item Width
5.5 in
Item Weight
9 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd9970.5.C674s473
Target Audience
Trade
Lccn
2020-931344
Dewey Decimal
338.7/6139163
Dewey Edition
23

Item description from the seller

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