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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing...

by Fortini-Capmbell, Lisa; Bendinger,... | PB | LikeNew
ThriftBooks
(3947045)
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US $6.62
ApproximatelyS$ 8.49
Condition:
Like New
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Free Economy Shipping.
Located in: Aurora, Illinois, United States
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Estimated between Wed, 20 Aug and Mon, 25 Aug to 94104
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30 days return. Seller pays for return shipping.
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eBay item number:195698248575
Last updated on Aug 08, 2025 10:28:53 SGTView all revisionsView all revisions

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
Hitting the Sweet Spot
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780962141522

About this product

Product Identifiers

Publisher
Copy Workshop, T.H.E.
ISBN-10
0962141526
ISBN-13
9780962141522
eBay Product ID (ePID)
171151

Product Key Features

Subject
Marketing / General, Advertising & Promotion, Marketing / Research
Publication Year
1992
Number of Pages
246 Pages
Publication Name
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising
Language
English
Type
Textbook
Subject Area
Business & Economics
Author
Lisa Fortini-Campbell, Bruce H. Bendinger
Format
Trade Paperback

Additional Product Features

Intended Audience
College Audience
Synopsis
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective". And learn about "The Sweet Spot". From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration.

Item description from the seller

About this seller

ThriftBooks

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