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Business Communication: Building Critical Skills. 4th edition. Kitty O. Locker &

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Condition:
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Located in: South Elgin, Illinois, United States
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eBay item number:195528019767
Last updated on Jan 29, 2025 07:38:37 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Binding
Paperback
Product Group
Book
Educational Level
Adult & Further Education
Level
Business
Weight
2 lbs
IsTextBook
Yes
ISBN
9780073377728

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073377724
ISBN-13
9780073377728
eBay Product ID (ePID)
66902628

Product Key Features

Number of Pages
608 Pages
Publication Name
Business Communication : Building Critical Skills
Language
English
Subject
Business Communication / General
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Author
Stephen Kyo Kaczmarek, Kitty O. Locker
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
2.7 Oz
Item Length
10.8 in
Item Width
8.5 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2008-022910
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.4/5
Table Of Content
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos 10. Informative and Positive Messages 11. Negative Messages 12. Persuasive Messages 13. E-Mail Messages Unit 4 Polishing Your Writing 14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication 17. Listening 18. Working and Writing in Teams 19. Planning, Conducting, and Recording Meetings 20. Making Oral Presentations Unit 6 Research, Reports, and Visuals 21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information 23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting 26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Synopsis
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
LC Classification Number
HF5718.L633 2009

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