Presenting to Win Jerry Weissman Signed 1st Ed 2003 HC Public Speaking Book

An Eclectic Style
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“Read once and shelved. Inscribed by the Author on first page. Coming from a smoke free zone.”
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eBay item number:187659379519

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Read once and shelved. Inscribed by the Author on first page. Coming from a smoke free zone.”
Signed By
Jerry Weissman
Signed
Yes
Custom Bundle
No
Ex Libris
No
Book Series
N/A
Narrative Type
Nonfiction
Original Language
English
Materials sourced from
United States
Inscribed
Yes
Intended Audience
Adults
Edition
First Edition
Vintage
No
Personalize
No
Type
Guid
Unit Type
Unit
Literary Movement
Influence
Era
2000s
Personalized
No
Features
1st Edition, Dust Jacket
Country of Origin
United States
ISBN
9780130464132
Category

About this product

Product Identifiers

Publisher
FT Press
ISBN-10
0130464139
ISBN-13
9780130464132
eBay Product ID (ePID)
127351134

Product Key Features

Book Title
Presenting to Win : the Art of Telling Your Story
Number of Pages
304 Pages
Language
English
Topic
Business Communication / Meetings & Presentations, Skills
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Author
Jerry Weissman
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
23.4 Oz
Item Length
9 in
Item Width
9.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2002-035832
Dewey Edition
21
Dewey Decimal
651.7/3
Table Of Content
Preface: What's Past Is Prologue. Introduction: The Wizard of Aaaahs. The Mission-Critical Presentation. The Art of Telling Your Story. A New Approach to Presentations. The Psychological Sell. Company Examples: Cisco Systems. Microsoft. 1. You and Your Audience. The Problem with Presentations. The Power Presentation. Persuasion: Getting from Point A to Point B. Audience Advocacy. Getting Aha!s. Company Examples: Network Appliance. Luminous Networks. 2. The Power of the WIIFY. What's In It For You? WIIFY Triggers. The Danger of the Wrong "You". Company Examples: Brooktree. Netflix. Luminous Networks. 3. Getting Creative: The Expansive Art of Brainstorming. The Data Dump. Managing the Brainstorm: The Framework Form. Brainstorming: Doing the Data Dump Productively. Focus before Flow. Company Example: Adobe Systems. 4. Finding Your Flow. The 16 Flow Structures. Which Flow Structure to Choose? Guidelines for Selecting a Flow Structure. The Value of Flow Structures. The Four Critical Questions. Company Examples: Intel. Cisco Systems. BioSurface Technology. Tanox. Cyrix. Compaq Computer. ONI Systems. Epimmune. 5. Capturing Your Audience Immediately. Seven Classic Opening Gambits. Compound Opening Gambits. Linking to Point B. Tell 'em What You're Gonna Tell 'em. 90 Seconds to Launch. Winning Over the Toughest Crowd. Company Examples: Intuit Software. DigitalThink. Mercer Management Consulting. Cisco Sytems. Yahoo! Macromedia. Argus Insurance. TheraTech. Microsoft. Network Appliance. Cyrix. ONI Systems. Laurel Elementary School. 6. Communicating Visually. The Proper Role of Graphics. Presenter Focus. Less Is More. Perception Psychology. Graphic Design Elements. Company Example: Microsoft. 7. Making the Text Talk. Bullets Versus Sentences. Wordwrap. Crafting the Effective Bullet Slide. Minimize Eye Sweeps with Parallelism. Using the Build. Bullet Levels. Verbal Style. Visual Style. Text Guidelines. 8. Making the Numbers Sing. The Power of Numeric Graphics. Bar Charts. Pie Charts. Typography in Numeric Graphics. The Hockey Stick. 9. Using Graphics to Help Your Story Flow. The 35,000-Foot Overview. Graphic Continuity Techniques. Presenter Focus Revisited. Graphics and the 35,000-Foot View. Company Examples: Intel. Modex Therapeutics. 10. Bringing Your Story to Life. Verbalization: The Magic Ingredient. Spaced Learning. Internal Linkages. Internal Linkages in Action. Phraseology. Company Example: Central Point Software. 11. Customizing Your Presentation. The Power of Customization. The Illusion of the First Time. External Linkages. Gathering Material for Customization. External Linkages in Action. Company Examples: Integral Capital Partners. Cisco Systems. 12. Pitching in the Majors. End with the Beginning in Mind. It All Starts with Your Story. Practice, Practice, Practice. Every Audience, Every Time. Company Example: Microsoft. Appendix A. Tools of the Trade. Appendix B. Presentation Checklist. Acknowledgments. Index.
Synopsis
In Presenting to Win: Persuading Your Audience Every Time , the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors., Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly, discover common ground and, together, decide to act.
LC Classification Number
HF5718.22.W45 2003

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An Eclectic Style

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