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Experimentatio
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eBay item number:187591302306
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781633697102
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
163369710X
ISBN-13
9781633697102
eBay Product ID (ePID)
25038601902
Product Key Features
Book Title
Experimentation Works : the Surprising Power of Business Experiments
Number of Pages
288 Pages
Language
English
Publication Year
2020
Topic
Leadership, Consumer Behavior, Personal Success, General, Strategic Planning, Marketing / Research, Organizational Development
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
0 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-030882
Dewey Edition
23
Reviews
Advance Praise for Experimentation Works : " Experimentation Works is required reading for all leaders who want to know how companies like Amazon, Google, and Netflix win through fast-cycle scientific experiments--and how it can be done in their organizations. Making business decisions without experimentation is like bungee jumping withouttesting the cord. Yet far too many organizations still do this. With Thomke's clear explanations and examples, yours won't be one of them." -- Scott Cook, cofounder and Chairman of the Executive Committee, Intuit "Stefan Thomke has written a marvelous book that's both thought provoking and highly informative. As CEO, I saw how his research on business experimentation can transform innovation cultures for the better. Experimentation does indeed work. I highly recommend the book." -- Marijn Dekkers, Chairman, Unilever " Experimentation Works is a masterpiece and a must-read. Thomke, a top academic authority with deep practical insights, explains how low-cost business experiments can revolutionize the way firms design everything from business models to customer experiences. The book's ideas are very powerful, rigorous, and will change how you think about the science and practice of innovation management." -- Eric von Hippel, Professor, Massachusetts Institute of Technology; author, Democratizing Innovation "Stefan Thomke has written the definitive handbook for executives on how to build a high-impact experimentation capability. Experimentation Works is an amazing book with some sage advice: Experiment or perish. It's absolutely the right message at the right time in a world that has gone digital." -- Jay Larson, CEO, Optimizely "Stefan Thomke has written a rare book, one that combines deep and original insights with great practical advice. Experimentation Works is about revolutionary changes in how innovation is managed, decisions are made, and organizations are led. Thomke shows us how business experiments fuel innovation and why companies must test at large scale to compete. The book is a landmark achievement." -- Anand Mahindra, Chairman, Mahindra Group "In an increasingly digital world, CEOs need to drive large-scale scientific business experimentation. If they don't, their companies will die. Companies with strong experimentation systems and cultures will win, every time. If you want to learn how this is done, you must read Experimentation Works . The book will change how you think about managing and decision making." -- Mark Okerstrom, President and CEO, Expedia Group
Dewey Decimal
658.4/063
Synopsis
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organisations prove that experimentation provides significant competitive advantage. Experimentation Works is your guidebook to a truly new way of thinking and innovating., Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating., Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.
LC Classification Number
HD45.T46 2019
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