Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits f...
US $4.50US $4.50
Sep 16, 04:24Sep 16, 04:24
Picture 1 of 2
Gallery
Picture 1 of 2
Have one to sell?
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits f...
US $4.50
ApproximatelyS$ 5.80
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
Last one1 sold
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
Free Economy Shipping.
Located in: Denver, Colorado, United States
Delivery:
Estimated between Mon, 6 Oct and Sat, 11 Oct to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:187471640892
Item specifics
- Condition
- Release Year
- 2007
- Book Title
- Guerilla Marketing: Easy and Inexpensive Strategies for Making...
- ISBN
- 9780618785919
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0618785914
ISBN-13
9780618785919
eBay Product ID (ePID)
57048633
Product Key Features
Number of Pages
384 Pages
Publication Name
Guerrilla Marketing, 4th Edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Language
English
Publication Year
2007
Subject
Marketing / General, General, Small Business, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
14 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
4
LCCN
2006-033833
Dewey Edition
22
Dewey Decimal
658.8
Intended Audience
Trade
Table Of Content
Introduction xi Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83 Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97 Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161 Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283 Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332 The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index
Synopsis
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf., When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf., NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.
LC Classification Number
HF5415.L477 2007
Item description from the seller
Seller feedback (537,719)
This item (1)
All items (537,719)
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
- k***1 (460)- Feedback left by buyer.Past monthVerified purchaseI have been wanting to see this movie, but I haven't had time to . It seems to be in great shape, the value is excellent, appearance is new, good quality
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
Seller feedback (537,719)
This item (1)
All items (537,719)
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
- k***1 (460)- Feedback left by buyer.Past monthVerified purchaseI have been wanting to see this movie, but I haven't had time to . It seems to be in great shape, the value is excellent, appearance is new, good quality
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues
- eBay automated feedback- Feedback left by buyer.Past monthOrder delivered on time with no issues