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50 BILLION DOLLAR BOSS: AFRICAN AMERICAN WOMEN SHARING By Kathey Porter & Andrea

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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
1137475013
Publication Name
Palgrave Macmillan
Type
Hardcover
ISBN
9781137475015

About this product

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-10
1137475013
ISBN-13
9781137475015
eBay Product ID (ePID)
215894774

Product Key Features

Book Title
50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership
Number of Pages
Xxiv, 178 Pages
Language
English
Publication Year
2015
Topic
Human Resources & Personnel Management, Entrepreneurship, Women in Business, Small Business, Ethnic Studies / African American Studies
Illustrator
Yes
Genre
Social Science, Business & Economics
Author
Andrea Hoffman, Kathey Porter
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
16.4 Oz
Item Length
9.6 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-016499
Reviews
'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' Nadja Bellan-White, CEO of Ogilvy & Mather-Africa 'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months 'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical exposé .' Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport '50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC 'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' Ed Lewis, Co-Founder of Essence and Latina Magazines, "A valuable contribution to the cause of entrepreneurial education and business success. ... 50 Billion Dollar Boss ... provides useful insights into the challenges facing business owners regardless of race or gender, including raising capital, getting a promising idea to profit-generating product and forming strategic partnerships. ... The result is a must-read for black women (actually, any woman), especially those contemplating, aspiring or new to the entrepreneurial lifestyle." (Alfred Edmond, Jr., Black Enterprise, blackenterprise.com, March, 2016) 'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' Nadja Bellan-White, CEO of Ogilvy & Mather-Africa 'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months 'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical expos .' Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport '50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC 'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' Ed Lewis, Co-Founder of Essence and Latina Magazines, "A valuable contribution to the cause of entrepreneurial education and business success. ... 50 Billion Dollar Boss ... provides useful insights into the challenges facing business owners regardless of race or gender, including raising capital, getting a promising idea to profit-generating product and forming strategic partnerships. ... The result is a must-read for black women (actually, any woman), especially those contemplating, aspiring or new to the entrepreneurial lifestyle." (Alfred Edmond, Jr., Black Enterprise, blackenterprise.com, March, 2016) 'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' Nadja Bellan-White, CEO of Ogilvy & Mather-Africa 'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months 'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical exposé .' Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport '50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC 'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' Ed Lewis, Co-Founder of Essence and Latina Magazines, 'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' --Nadja Bellan-White, CEO of Ogilvy & Mather-Africa 'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' --Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months 'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical exposé .' --Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport '50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' --Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC 'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' --Ed Lewis, Co-Founder of Essence and Latina Magazines
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
305.48/896073
Table Of Content
Preface Acknowledgements Introduction 1. The Growing Impact of African-American Women-Owned Businesses 2. You Want to Do What? Turning Your Idea Into Your Business 3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition 4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships 5. Adding Value: Building Mutually Beneficial Strategic Partnerships 6. Your Network Is Your Net Worth: Building Your Relationship Currency 7. Where's the Money? Solutions to Fund Your Business and Business Development 8. Making You a Priority: Leveraging Internal Strengths 9. Keeping It Moving: Developing a Resilient Mindset 10. Faster, Smarter, Harder: Taking Your Business to the Next Level 11. Coding for the Future: New Frontiers for African-American Women in Technology 12. Why Should Guys Have All the Fun?: Entrepreneurial Opportunities in Non-Traditional Industries 13. Intrapreneurship: Adding Entrepreneurial Valueand Innovation Within a Corporation 14. Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses 15. Conclusion 16. About the Authors 17. References 18. Index
Synopsis
For too long there have been few 'blueprints' for young women entrepreneurs - particularly African-American women entrepreneurs--to follow. While women are starting businesses in unprecedented numbers, many African-Americans are first-generation entrepreneurs, and there have been few role models for them to emulate and learn from. The impact of African-American women in business is undeniable. According to the 2014 State of Women-Owned Businesses Report commissioned by American Express OPEN, while firms owned by women of color are smaller than non-minority women-owned businesses, their growth in numbers and economic clout is generally far outpacing that of other women-owned entities. Businesses owned by African-American women led that growth, up 296% from 1997 to 2014, generating nearly $50 billion in revenue. It is, in a sense, a second Black Renaissance, creating what we like to call the '50 Billion Dollar Boss.' African-American women continue to excel and shape society across industries. This book recognizes them for their business acumen and examines how they creatively solved business challenges and identified opportunities to grow and sustain their businesses., This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business., This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
LC Classification Number
HD2340.782-2346.5

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