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Rational Homo Psychologicus : Creating Thoughtful Businesses by H. Y. Story
US $49.99
ApproximatelyS$ 64.25
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Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $4.47 (approx S$ 5.74) USPS Media MailTM.
Located in: Tulare, California, United States
Delivery:
Estimated between Fri, 22 Aug and Tue, 26 Aug to 94104
Returns:
60 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:186728955542
Item specifics
- Condition
- ISBN
- 9789813295025
About this product
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
9813295023
ISBN-13
9789813295025
eBay Product ID (ePID)
8038688738
Product Key Features
Book Title
RATIONAL Homo Psychologicus : Creating Thoughtful Businesses
Number of Pages
Xvii, 185 Pages
Language
English
Publication Year
2019
Topic
Graphic Arts / Branding & Logo Design, Marketing / General, Personal Success, Decision-Making & Problem Solving, International / General
Illustrator
Yes
Genre
Design, Education, Business & Economics
Format
Hardcover
Dimensions
Item Weight
16 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
TitleLeading
The
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.40019
Table Of Content
1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited.- 2. The Value of Thoughtfulness?.- 3. The Growth of the Homo Psychologicus - Optimization Theory as a Replacement for Positioning Theory.- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus.- 5. BHI: A New Evaluation Methodology.- 6. How to Enhance the Health of the Homo Psychologicus in Practice?.- 7. We, the Rational Homo Psychologicus.
Synopsis
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management--Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset. The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.
LC Classification Number
HF5415.1255
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- a***a (10)- Feedback left by buyer.Past monthVerified purchaseMedidas correctas, materiales de calidad. Recomendado 100%.
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- a***_ (60)- Feedback left by buyer.Past monthVerified purchaseThese Lederhosen were the exact one I was looking for to replace an older set. Arrived intime for Oktoberfest Season. Price was very reasonable, and Condition was new and appears to be of decent quality.