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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, ...

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780593237380
Subject Area
Self-Help, Business & Economics, Language Arts & Disciplines
Publication Name
Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Publisher
Crown Publishing Group, T.H.E.
Item Length
9.2 in
Subject
Communication & Social Skills, Speech, Negotiating, Linguistics / General
Publication Year
2020
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1 in
Author
Jay Heinrichs
Item Weight
15.6 Oz
Item Width
6 in
Number of Pages
480 Pages

About this product

Product Information

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you). - The Belushi Paradigm Before people will follow you, they have to consider you worth following. - The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0593237382
ISBN-13
9780593237380
eBay Product ID (ePID)
27038417244

Product Key Features

Number of Pages
480 Pages
Language
English
Publication Name
Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Publication Year
2020
Subject
Communication & Social Skills, Speech, Negotiating, Linguistics / General
Type
Textbook
Subject Area
Self-Help, Business & Economics, Language Arts & Disciplines
Author
Jay Heinrichs
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
15.6 Oz
Item Length
9.2 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2020-455168
Dewey Edition
23
Dewey Decimal
303.3/42
Lc Classification Number
P301.5.P47h45 2020

Item description from the seller

99minutebooks99

99minutebooks99

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