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Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger

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Item specifics

Condition
Brand New: An item that has never been opened or removed from the manufacturer's sealing. Item is in ...
Type
Does not apply
Publication Name
Does not apply
ISBN-13
9781508211419
ISBN
9781508211419
Publication Year
2016
Format
Compact Disc
Language
English
Book Title
Invisible Influence : the Hidden Forces That Shape Behavior
Author
Jonah Berger
Publisher
Simon & Schuster
Genre
Business & Economics, Social Science
Topic
Decision-Making & Problem Solving, Body Language & Nonverbal Communication, General, Marketing / Research

About this product

Product Information

In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." --Charles Duhigg, author of The Power of Habit If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence , Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" ( Publishers Weekly ).

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1508211418
ISBN-13
9781508211419
eBay Product ID (ePID)
219349768

Product Key Features

Book Title
Invisible Influence : the Hidden Forces That Shape Behavior
Author
Jonah Berger
Format
Compact Disc
Language
English
Topic
Decision-Making & Problem Solving, Body Language & Nonverbal Communication, General, Marketing / Research
Publication Year
2016
Genre
Business & Economics, Social Science

Dimensions

Item Length
5.9in.
Item Height
0.7in.
Item Width
5.1in.
Item Weight
5.2 Oz

Additional Product Features

Number of Volumes
6 Vols.
Edition Description
Unabridged Edition
Copyright Date
2016
Target Audience
Trade
Dewey Decimal
302.13
Dewey Edition
23

Item description from the seller

GeniusbuysUSA

GeniusbuysUSA

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