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Strategic Marketing for Non-profit Organizations 7th Global Edition

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US $57.90
ApproximatelyS$ 74.34
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Located in: Findlay, Ohio, United States
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Strategic Marketing for Non-Profit Organisations
ISBN-13
9781292042749
ISBN
9780131753723

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
013175372X
ISBN-13
9780131753723
eBay Product ID (ePID)
6038270369

Product Key Features

Number of Pages
528 Pages
Publication Name
Strategic Marketing for Non-Profit Organizations
Language
English
Publication Year
2007
Subject
Marketing / General, Nonprofit Organizations & Charities / General
Type
Textbook
Subject Area
Business & Economics
Author
Alan Andreasen, Philip Kotler
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
30.4 Oz
Item Length
9.1 in
Item Width
6.8 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
LCCN
2007-032487
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/02
Table Of Content
SECTION I Developing a Customer Orientation Chapter 1 The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2 Developing a Customer-Centered Mindset Chapter 3 Strategic Marketing Planning Chapter 4 Understanding Consumer Behavior Chapter 5 Acquiring and Using Marketing Information Chapter 6 Segmentation, Positioning, and Branding CHAPTER 7 Branding SECTION III Designing the Marketing Mix Chapter 8 Managing the Organization's Offerings Chapter 9 Developing and Launching New Offerings Chapter 10 Managing Perceived Costs Chapter 11 Facilitating Marketing Behaviors Chapter 12 Formulating Communications Strategies Chapter 13 Managing Communications: Advertising and Personal Persuasion Chapter 14 Managing Public Media and Public Advocacy SECTION IV Developing and Organizing Resources Chapter 15 Generating Funds Chapter 16 Attracting Human Resources: Staff, Volunteers, and Boards Chapter 17 Working with the Private Sector Section V Organizing and Controlling Marketing Strategies Chapter 18 Organizing for Implementation Chapter 19 Marketing Evaluation, Monitoring, and Control
Synopsis
For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world., For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world., Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
LC Classification Number
HD62.6

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PassCert4Sure

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    The materials are old, many questions with incorrect answers. Only 5 questions were presented in the exam from this collection
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