Cutlip and Center's Effective Public Relations 11e Global Edition

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Format
Softcover
Version
Global Edition
Product Type
Textbook
Actual ISBN
9780273768395
Educational Level
College
ISBN
9780132669153
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0132669153
ISBN-13
9780132669153
eBay Product ID (ePID)
113188275

Product Key Features

Number of Pages
456 Pages
Publication Name
Cutlip and Center's Effective Public Relations
Language
English
Publication Year
2012
Subject
Public Relations
Features
Revised
Type
Textbook
Author
Bey-Ling Sha, Glen Broom
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
28.8 Oz
Item Length
9.9 in
Item Width
7.8 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2012-008760
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.2
Edition Description
Revised edition
Table Of Content
Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions
Synopsis
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR., Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
LC Classification Number
HM263.C78 2012

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    I was searching for this book for a while and was appalled at the cost. I came across this seller and I was happy with the price from the seller. The seller messaged to let me know that this was the global version before it was actually shipped. That, I appreciated so much. My book arrived in perfect condition, looks great. The packaging was secure and the book, brand new. This is of great quality both in the service and the book. I will definitely use this seller again. Excellent!
  • b***v (394)- Feedback left by buyer.
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    Book sent from S.E. Asia not USA ,and arrived damaged. Awful communications ranging from ‘it’s just a wrinkle, not actual damage’, through to the offer of a partial refund if I pay return postage!! Seller admitted via email that a lot of their ‘new’ stock is actually damaged and so they couldn’t send a new condition item in replacement. Had to resort to seeking eBay intervention to get a refund some 3 weeks later. Absolute scammers - be warned - they will NOT offer any help with issues.
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