Merchandising: Theory, Principles, And Practice

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Actual ISBN
9781563673535
Book Title
Merchandising: Theory, Principles, And Practice
ISBN
9781563673535
Category

About this product

Product Information

This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.

Product Identifiers

Publisher
Fairchild Books
ISBN-10
1563673533
ISBN-13
9781563673535
eBay Product ID (ePID)
45876291

Product Key Features

Educational Level
High School, Elementary School
Number of Pages
538 Pages
Language
English
Publication Name
Merchandising : Theory, Principles, and Practice, 2nd Edition
Publication Year
2005
Subject
Fashion & Accessories, Industries / Fashion & Textile Industry
Features
Revised
Type
Study Guide
Subject Area
Design, Business & Economics
Author
Grace I. Kunz
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
40.9 Oz
Item Length
9.3 in
Item Width
7.4 in

Additional Product Features

Edition Number
2
LCCN
2004-101105
Dewey Edition
22
Target Audience
Elementary/High School
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised Edition
Lc Classification Number
Hd9940.A2k86 2005
Table of Content
* Merchandising Theory- Merchandising Concepts- Merchandising Technology- Merchandising Systems* Merchandise Planning- Fundamentals of Merchandise Planning- Merchandising Perspectives on Pricing- Planning and Controlling Merchandise Budgets- Planning and Controlling Merchandise Assortments* Developing and Presenting Product Lines- Developing Product Lines- Presenting Product Lines- Global Sourcing- Customer/Vendor Relationships* Career Opportunities- Merchandising-Related Career DevelopmentNEW TO THIS EDITION / CD-ROM FEATURESLearning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]* Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising* Updated tables, pricing calculations and additional mathematical explanations* Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications

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