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Anything for a T-Shirt: Fred Lebow and the New York City Maratho
Condition:
“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:176249684768
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9780815608066
- Publication Year
- 2004
- Format
- Paperback
- Language
- English
- Book Title
- Anything for a T-Shirt: Fred Lebow and the New York City Marathon, the World's Greatest Footrace
- Item Height
- 229mm
- Publisher
- Syracuse University Press
- Genre
- Biographies & True Stories, Sports
- Item Width
- 153mm
- Item Weight
- 455g
- Number of Pages
- 232 Pages
About this product
Product Information
Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.
Product Identifiers
Publisher
Syracuse University Press
ISBN-13
9780815608066
eBay Product ID (ePID)
95969601
Product Key Features
Book Title
Anything for a T-Shirt: Fred Lebow and the New York City Marathon, the World's Greatest Footrace
Format
Paperback
Language
English
Publication Year
2004
Genre
Biographies & True Stories, Sports
Number of Pages
232 Pages
Dimensions
Item Height
229mm
Item Width
153mm
Item Weight
455g
Additional Product Features
Series Title
Sports and Entertainment
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:176249684768
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Item does not ship to United States
Item location:
South East, United Kingdom
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