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Marketing the e-Business (Routledge Introductions to E-business)
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:176204929849
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9780415256018
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- Marketing the E-Business
- Item Height
- 234mm
- Publisher
- Taylor & Francis Ltd
- Topic
- Marketing, Business
- Item Width
- 156mm
- Item Weight
- 612g
- Number of Pages
- 368 Pages
About this product
Product Information
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780415256018
eBay Product ID (ePID)
88542677
Product Key Features
Book Title
Marketing the E-Business
Format
Paperback
Language
English
Topic
Marketing, Business
Publication Year
2002
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
612g
Additional Product Features
Series Title
Routledge Ebusiness
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:176204929849
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Seller feedback (225,344)
3***f (1077)- Feedback left by buyer.
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The book was in very good (or better) condition although advertised as "good". Very happy with the condition of the book and with the promptness with which it was shipped. Highly recommended seller!
u***e (2533)- Feedback left by buyer.
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Thanks for excy classic book
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Item arrived fast and in excellent condition thank you