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This Is Service Design Thinking : Basics, Tools, Cases by Jakob Schneider and...
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Located in: Saint Louis, Missouri, United States
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Estimated between Fri, 31 May and Wed, 5 Jun to 43230
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eBay item number:176154394348
Item specifics
- Condition
- ISBN
- 9781118156308
- Book Title
- This Is Service Design Thinking : Basics, Tools, Cases
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.1in
- Genre
- Business & Economics
- Topic
- Industries / Service, Consumer Behavior, General, Marketing / Research
- Item Width
- 7.5in
- Item Weight
- 26.5 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper--capturing different stakeholder concerns: e.g. customers, front-line staff and management.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118156307
ISBN-13
9781118156308
eBay Product ID (ePID)
109081916
Product Key Features
Book Title
This Is Service Design Thinking : Basics, Tools, Cases
Format
Trade Paperback
Language
English
Topic
Industries / Service, Consumer Behavior, General, Marketing / Research
Publication Year
2012
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.3in
Item Height
1.1in
Item Width
7.5in
Item Weight
26.5 Oz
Additional Product Features
Lc Classification Number
Hd9980.5
Copyright Date
2012
Dewey Decimal
658
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:176154394348
Postage and handling
Item location:
Saint Louis, Missouri, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx S$ 6.57) | United States | Economy Postage (USPS Media MailTM) | Estimated between Fri, 31 May and Wed, 5 Jun to 43230 |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Seller feedback (21)
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Past 6 months
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Awesome seller
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More than a year ago
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Thank you!