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Economics for Managers (2ND EDITION) By Paul G. Farnham - Hardcover
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A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:175256604567
Item specifics
- Condition
- Like New
- Seller Notes
- “Has not been used but the corners have some dents due to shelf wear.”
- Book Title
- Economics for Managers (2nd Edition)
- ISBN-10
- 013606552X
- Educational Level
- Adult & Further Education
- Level
- Business
- ISBN
- 9780136065524
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
013606552X
ISBN-13
9780136065524
eBay Product ID (ePID)
16038295417
Product Key Features
Number of Pages
552 Pages
Publication Name
Economics for Managers
Language
English
Publication Year
2009
Subject
Economics / General, Management
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
47.6 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
330.024658
Table Of Content
PART 1 MICROECONOMIC ANALYSIS 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly 10 Pricing Strategies for the Firm PART 2 MACROECONOMIC ANALYSIS 11 Measuring Macroeconomic Activity 12 Spending by Individuals, Firms, and Governments on Real Goods and Services 13 The Role of Money in the Macro Economy 14 The Aggregate Model of the Macro Economy 15 International and Balance of Payments Issues in the Macro Economy PART 3 INTEGRATION OF THE FRAMEWORKS 16 Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN NUMBERED PROBLEMS GLOSSARY INDEX
Synopsis
For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student., Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker. To be competitive in today's business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples. Managers and Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavi∨ Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals, Firms, and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision Making MARKET : For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.
LC Classification Number
HB171.5.F2487 2009
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