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International Marketing by Ilkka A. Ronkainen and Michael R. Czinkota (2012,...
US $54.00
ApproximatelyS$ 69.13
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
3 available
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US $6.72 (approx S$ 8.60) USPS Media MailTM.
Located in: New York, New York, United States
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Estimated between Fri, 22 Aug and Thu, 28 Aug to 94104
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eBay item number:174927294789
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Subject
- Marketing
- ISBN
- 9781133627517
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
113362751X
ISBN-13
9781133627517
eBay Product ID (ePID)
14038617440
Product Key Features
Number of Pages
720 Pages
Language
English
Publication Name
International Marketing
Subject
Marketing / General, General
Publication Year
2012
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
54.5 Oz
Item Length
1.3 in
Item Width
8.4 in
Additional Product Features
Edition Number
10
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
658.84
Table Of Content
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
Edition Description
Revised edition
Synopsis
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Item description from the seller
Seller feedback (52)
- j***o (2135)- Feedback left by buyer.More than a year agoVerified purchaseGood Quality A+++Epson T522 Black/Cyan/Magenta/Yellow Refill Ink Bottle Kit (#175752177778)
- i***o (171156)- Feedback left by buyer.More than a year agoVerified purchaseSmooth and Easy Transaction. Thanks!International Human Resource Management by Dowling, Festing, Engle New,. (#175565239314)
- i***s (707)- Feedback left by buyer.More than a year agoVerified purchaseGreat seller, fast shipping! Thanks!!!Ace Your SHRM Certification Exam : A Guide to Success on the SHRM-CP and... (#175082494486)
Seller feedback (52)
- j***o (2135)- Feedback left by buyer.More than a year agoVerified purchaseGood Quality A+++Epson T522 Black/Cyan/Magenta/Yellow Refill Ink Bottle Kit (#175752177778)
- i***o (171156)- Feedback left by buyer.More than a year agoVerified purchaseSmooth and Easy Transaction. Thanks!International Human Resource Management by Dowling, Festing, Engle New,. (#175565239314)
- i***s (707)- Feedback left by buyer.More than a year agoVerified purchaseGreat seller, fast shipping! Thanks!!!Ace Your SHRM Certification Exam : A Guide to Success on the SHRM-CP and... (#175082494486)